Audi Scores A Hat-Trick Of Businesscar Awards
MILTON KEYNES, UNITED KINGDOM – January 26, 2011: Audi has picked up a trio of BusinessCar Awards thanks to category wins for the Audi Q5, A3 and R8. The Audi Q5 topped the Small 4x4 category at the Fleet publication’s annual awards for the second consecutive time. The A3 also clinched the Lower Medium Car of the year accolade for the third time in five years, while the R8 retained its Sporting Car of the year title.
Audi Q5 is hard to beat
The Audi Q5 holds on to its title of
Small 4x4 of the Year for the second successive year. Paul Barker, Editor
of BusinessCar, explained that the Audi Q5 is “a cost-effective yet
extremely appealing model” for the fleet market. Barker continued:
“In a tough segment, the Q5’s repeated success shows its
quality, and business car fleets are obviously as impressed as we
are.”
A3 is a Fleet favourite
The A3 has also confirmed its status
as a stalwart of the BusinessCar Awards by scooping the title of Lower
Medium Car of the year. Barker said: “The Audi A3 has proved to be a
consistent fleet favourite, combining premium brand image with low running
costs and emissions to offer a great business car proposition, which means
it’s no surprise that the readers of BusinessCar have picked the A3
as their favourite lower medium model in 2011.”
R8 is a class act
The R8 may not spring to mind as a natural
Fleet car, but 147 R8s were registered as fleet purchases in 2010.
BusinessCar readers were taken with its high-performance credentials and
voted it Sporting Car of the year. Paul Barker explained: “Though
Audi’s R8 is far from a typical business car, it’s a sign of
how far the Audi brand has come that it’s judged as the most
appealing sporting model across the whole industry. The looks, performance
and badge appeal make for a winning combination in this most desirable of
segments.”
Iain Carmichael, Head of Fleet Sales at Audi UK, said: “Winning three BusinessCar awards marks a really great start to the year for Audi, and the fact that the Q5 and R8 have replicated their successes from 2010 by picking up their second wins in a row only adds more icing to the cake. The BusinessCar awards are really important to us because it’s the people who buy and run our fleet cars who vote for them. They are a genuine affirmation of the calibre of our model range and its competitiveness at all levels in the fleet sector.”
Picture caption
Audi Q5 is ‘the
Business’
The Audi Q5 made it two wins in a row in the Small
4x4 category at the BusinessCar Awards. The A3 and R8 also topped their
categories; the A3 for the third time in five years and the R8 for the
second year running.