Ford Makes Life Sweeter In February

BRENTWOOD, UNITED KINGDOM – February 1, 2011: Ford customers will earn a little more from participating Ford dealers in February, with double Nectar points available on MOTs and servicing for the first time.

The UK’s best-selling car brand is the official automotive partner of Nectar, Britain’s most popular loyalty scheme. Last year, Ford gave away over 180 million Nectar points to its customers, which can be spent on goods and services, from groceries to holidays.

Andy Barratt, Ford customer service director, said: “With household budgets stretched, it’s important to spend wisely. This month, Ford dealers will not only be offering their usual expert service and quality, but also giving every customer a little extra reward.”

Ford customers can find their latest Nectar offers online, via www.nectar.com, or the official Nectar app for iPhone, iPad and iPod touch. Through the apps customers can access unique offers and collect Nectar points quicker than ever before from Ford dealers.