Citroen's Interactive 'Positive Power' Campaign For New C4 Puts You In The Driving Seat

PARIS – February 10, 2011: Citroen’s latest digital creative, embodying the ‘Positive Power’ of the stylish New C4, makes the audience the star.

Visitors to the dedicated microsite, www.citroen.co.uk/c4-positive-power/ can interact with an original film that virtually puts them in the driving seat. Taking the wheel of the New Citroën C4, they are given a series of choices to determine the course of the action.

Driving through the illuminated streets of a city at night, viewers will encounter mysterious strangers and sequences full of suspense, whilst experiencing many of New C4’s key features - including the blind spot monitoring system, front seat massage function, class-leading boot space and surround sound audio system.

At the end of the film, users have the option to share their experience on their social networks and discover more information about the New C4. The original soundtrack is also free to download from the ‘MyCitroën’ area of the website.

Marc Raven, Citroën Communications Director, commented; “Where the New C3’s ‘Wash Me If You Can’ campaign was humorous and light hearted, the New C4’s ‘Positive Power’ campaign is an interactive voyage of mystery, suspense and excitement. You take control of the action with the New C4 as your companion. This is a bold and distinctive creative to introduce prospective customers to this fantastic new model.”

Citroën has already received official recognition for its attention-grabbing digital campaigns. Last year, the ‘Wash Me If You Can’ microsite was awarded the ‘Special Achievement of the Year’ accolade in the prestigious Car Dealer Ewards.

The New C4’s ‘Positive Power’ campaign is being rolled-out across 22 European countries.