Yokohama Tire Corporation To Adjust Prices On All Consumer Tires March 1

FULLERTON, Feb. 11, 2011: Yokohama Tire Corporation announced it will increase prices by up to 8% on all of its consumer tires, which include passenger, performance and light truck tires. The increase will go into effect March 1. There will be in-line adjustments, as well, which will be announced at a later date.

“The price increase is due to the continued escalation of raw materials, as well as other costs associated with the manufacturing and transportation of consumer tires,” said Shawn Denlein, Yokohama director of sales, Consumer Products. “We will continue to concentrate on utilizing the latest technologies and operational procedures to produce the best products at competitive prices.”