Skoda Recognises Top Retailers At Prestigious Prague Ceremony

MILTON KEYNES, UNITED KINGDOM – February 18, 2011: On Wednesday 9th February, Skoda UK hosted its annual Retailer of the Year Awards at Zofin Palace in Prague and BBC News Presenter Kate Silverton was there to present the much deserved winners with their prestigious awards.

The top three retailers were named as Mitchell Skoda in Chester, Sinclair Skoda in Swansea and Carrs Skoda in Indian Queens, who were congratulated and thanked by Robert Hazelwood, Skoda UK Director.

Robert Hazelwood commented: “It’s a real pleasure to have an evening where we can recognise the network and it gives our management team the chance to thank them all for their hard work throughout 2010. Our brand is growing rapidly, thanks to our great range of high-quality, affordable cars and excellent customer service and we are proud to have such fantastic retailers as part of our group.”

Hazelwood continues: “At Škoda we take a partnership approach to our retail network to build strong, long-lasting relationships. We listen to all of our 130 retailers by holding regional dinners to gain feedback and we host this annual event to reward their hard-work; after all, we have large growth targets to meet and we can only do this with the full support of our network.”

Globally, Škoda aims to increase its annual sales volume from 760,000 to more than 1,000,000 within the next five years. The UK will play a major role in Škoda’s growth and is expected to account for more than 45,000 registrations this year, more than 2% of the UK’s new car market share.

Hazelwood concludes: “To achieve our ambitious targets we are investing heavily in our marketing. We will soon be unveiling our exciting new corporate identity and we were really pleased to announce at the event that our latest TV advert for the Fabia vRS has been nominated twice at the British Television Advertising Awards for Best Advert and Best Car Advert.”