Mazda Reports Positive February 2011 Sales

IRVINE, CA - March 1, 2011: While the weather outside might be frightful, Mazda's February sales are anything but.  Mazda North American Operations (MNAO) today reported February 2011 sales of 19,387, an increase of 13.7 percent versus February of 2010.

Mazda's crossover SUVs led the sales charge for the month.  CX-9 posted its best February ever with sales of 2,876 vehicles, up 42.8 percent and CX-7 recorded its best February since 2008, with sales of 2,357 vehicles, up 31.2 percent.  

Mazda6 sales also were on the rise with 2,838 vehicles sold, up 16.9 percent.  The Mazda6 offers all the standards in the mid-size sedan segment, but goes one step further by adding style, performance, technology and passion that no other vehicle in class can offer.

"We are pleased with our February sales results. While our year-over-year sales increase is good (+13.7 percent) it only tells half the story; we're selling cars the right way," said Jim O'Sullivan, MNAO president and CEO.  "Compared to the industry, our incentive spend continues to be very low and our retail versus fleet mix is very strong.  At Mazda, we do not chase volume, but rather, long-term brand strength and profitability."

Rounding out the North American market, Mazda Motor de Mexico (MMdM) reported strong February sales of 2,131 vehicles, representing an increase of 24 percent, while Mazda Canada Inc. (MCI) sold 4,170 vehicles, down 15 percent compared to last February.

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers.  Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.