First Glimpse Of Holden's New Mid-Sized Player

SHANGHAI – March 31, 2011: The first image of Holden’s new-generation mid-sized sedan has been released ahead of its global reveal as the Chevrolet Malibu.

Online fans will be among the first to glimpse the all-new mid-sized sedan when Holden’s sister brand, Chevrolet, unveils the Malibu on Facebook on Monday 18 April.

The Malibu Facebook reveal will be timed to coincide with the sedan’s public debut at Shanghai Auto Show on Tuesday 19 April.

Holden will bring the Malibu nameplate to Australia for the first time in 2012 with a line-up of fuel efficient and responsive four cylinder engines.

Holden Chairman and Managing Director Mike Devereux said the Chevrolet Malibu gave an indication of what to expect from Holden when it launched its version of the next-generation mid-sized sedan.

“The Malibu will play an important role within the Holden line-up, providing a spacious and efficient four-cylinder alternative for Australian customers,” Mr Devereux said.

“Malibu will bridge the gap between our incredibly successful Cruze small car and Australia’s favourite car, the best-selling Commodore.

“It will be a standout on the road, with striking styling in the same vein as recent additions to the GM portfolio, including the new-generation Barina and Cruze hatch.

“Like the Holden Cruze, Malibu will surprise customers with its array of clever technologies and features.”

Malibu will be the first Chevrolet mid-sized vehicle designed for the global market and will be sold in up to 100 countries around the world, including markets in Europe, North America, South America, Asia and Africa.

Chevrolet will reveal the Malibu and host a live chat session on Facebook at 8:30pm EDT Monday 18 April (10:30am EST on Tuesday 19 April) at http://www.facebook.com/chevrolet