Holden Has Small, Large And Light Covered In March

VICTORIA, AUSTRALIA – April 5, 2011: Holden Commodore has extended its reign as Australia’s highest-selling vehicle in March, backed by strong performances across the Holden portfolio.

According to figures released today by the Federal Chamber of Automotive Industries (FCAI), Holden sold 4,170 Commodores in March, capturing 57.7 per cent of the large car segment.

With the first arrivals of locally-built Cruze models at dealerships around the country, Holden’s Series I small car continued to impress, closing the month as Australia’s fourth highest-selling passenger vehicle with 2804 sales.

The success of Cruze and Commodore was reinforced by a stand-out performance from Holden’s smallest model, Barina Spark. Holden’s baby Barina achieved 444 sales, its best result since launching in October 2010.

Holden Executive Director, Sales, Marketing and Aftersales, John Elsworth, said the success of local heroes Commodore and Cruze set the tone for a positive year ahead.

“Commodore is dominating the large car segment with great fuel economy, flex-fuel capability and technology like Holden IQ,” said Mr Elsworth.

“In the small car segment, not only has Cruze had its second best month since launch, sales are up 32 per cent on March last year.

“And the Barina Spark is fast gaining a foothold in the very competitive light segment.

“Production is running smoothly in South Australia and we’re looking forward to deliveries of Series II Cruze, including models powered by the all-new 1.4 litre intelligent turbo induction petrol engine, to our first customers in the coming days.”

Holden’s total March volume was 10,816 units, down slightly on last year, giving Holden 11.5 per cent market share.