And Now There Is One...Nissan LEAF Declared 2011 World Car of the Year

NEW YORK--April 21, 2011: At a press conference hosted by Bridgestone Corporation and the New York International Auto Show, the Nissan Leaf was declared the 2011 World Car of the Year.

The Nissan Leaf was chosen from an initial entry list of thirty-nine (39) new vehicles from all over the world, then a short list of ten, then three finalists: the Nissan Leaf, the Audi A8 and the BMW 5 Series.

"It is a great joy that the world's first, mass-marketed electric vehicle, the Nissan LEAF, has won the prestigious award of 2011 World Car of the Year," said Nissan Chairman and CEO Carlos Ghosn. "This accolade recognizes Nissan LEAF, a pioneer in zero-emission mobility, as comparable in its driving performance, quietness and superb handling to gas-powered cars. And it validates Nissan's clear vision and the values of sustainable mobility that we want to offer to customers around the world."

The World Car Awards jurors observed that, "The Leaf is the gateway to a brave new electric world from Nissan. This 5-seater, 5-door hatchback is the world's first, purpose-built, mass-produced electric car. Dropped onto a unique platform and body, the Leaf's lithium-ion battery modules and electric motor generate 108hp and 206 lb ft of torque, propelling the hatch from zero to 60mph in 11.5 seconds and a top speed of 90mph. It has a range of over 100 miles on a full charge claims Nissan, takes around 8 hours to recharge using 220-240V power supply and produces zero tailpipe emissions. Its low center of gravity produced sharp turn-in with almost no body roll and no understeer. The good news? It feels just like a normal car, only quieter."

To be eligible for the overall World Car award, the candidates must become available for sale on at least two continents during the period beginning January 1, 2010 and ending May 30, 2011.

Vehicles are selected and voted on by an international jury panel comprised of sixty-six (66) top-level automotive journalists from twenty-four (24) countries around the world. Each juror was appointed by the World Car Steering Committee on the basis of his or her expertise, experience, credibility, and influence. Each juror typically drives and evaluates new vehicles on a regular basis as part of their professional work. Through their respective outlets they collectively reach an audience of many millions world-wide.

Previous World Car of the Year winners were the Volkswagen Polo in 2010, Volkswagen Golf in 2009, the Mazda2 / Mazda Demio in 2008, the Lexus LS460 in 2007, the BMW 3-Series in 2006, and the Audi A6 in 2005.

Prime Research International, a global leader in strategic communication research and consultancy is once again the World Car Awards' research partner. The company will provide strategic reports in 2011 that analyze our awards global automotive media coverage.

About the WORLD CAR AWARDS

Now in their seventh year, the annual World Car awards have become one of the world's most prestigious, credible and significant programs of its kind.

The awards were inaugurated in 2003, and officially launched in January 2004, to reflect the reality of the global marketplace, as well as to recognize and reward automotive excellence on an international scale. The awards are intended to complement, not compete, with existing national and regional Car of the Year programs.

The awards are administered by a non-profit association, under the guidance of a Steering Committee of pre-eminent automotive journalists from Asia, Europe, and North America. Peter Lyon (Japan) and Matt Davis (Italy) are the co-chairs; John McCormick (USA), Jens Meiners (Germany) and Gerry Malloy (Canada) are the directors. There is no affiliation with, nor are the awards in any way influenced by any publication, auto show, automaker, or other commercial enterprise.

About BRIDGESTONE CORPORATION

Bridgestone Corporation, headquartered in Tokyo, is the world's largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.

About PRIME RESEARCH

PRIME Research International, a global leader in strategic communication research and consultancy, has joined forces with the World Car Awards to provide strategic studies in the fields of automotive assessment criteria and automotive awards. PRIME Research is a well-trusted research partner for the automotive industry with a broad range of automotive clients. Its full picture approach, which provides strategic benchmark information and SWOT analyses on over 100 brands and over 10,000 different automobile models, sets the standard in automotive media research.

About the 2011 New York International Auto Show (NYIAS)

Showcasing the latest automotive trends, the 2011 New York International Auto Show will unveil an extensive collection of the most technologically advanced vehicles on display anywhere in the world. More than four floors of displays, including the new Javits Center North exhibition hall, will house nearly 1,000 stunning new 2011/2012 vehicles as well as sensational futuristic concept cars. NYIAS is owned and produced by the Greater New York Automobile Dealers Association.

Important Show Information: Public Show Dates: April 22 -- May 1

Show Hours: Monday -- Saturday: 10 a.m. - 10 p.m. Sundays: 10 a.m. - 7 p.m.