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Acura April 2011 U.S. Sales Results


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TORRANCE, Calif., May 3, 2011; As the warmer months approach, sales of Acura cars have overtaken light truck sales. Led by TSX sport sedan sales of 3,105 units, total Acura car sales for April 2011 were 6,173 - up 6.1 percent based on Daily Selling Rate* (DSR). Total Acura sales were 11,604 units, up 4.2 percent.

"Last month Acura's line-up of sports sedans showed their strength" said Jeff Conrad, vice president of Acura sales. "Thanks in part to the all-new TSX Sports Wagon, sales of the fun and practical TSX were up 14.7 percent."

The MDX luxury SUV was again Acura's top selling model with 3,912 units sold, up 1.4 percent. The RDX crossover SUV was Acura's next best selling light truck with 1,343 units sold, up 10.7 percent. Total light truck sales for Acura tallied 5,431 units, up 2.2 percent compared to April 2010.

While the TSX sports sedan (and all-new TSX Sport Wagon) was the top selling Acura car, the TL performance luxury sedan followed closely in sales with 2,887 units sold - down 2.2 percent.

*The daily selling rate (DSR) is calculated with 27 selling days for April 2011 and 26 days for April 2010.

Year-to-date sales based on 102 days for 2011 and 100 days for 2010.

American Honda Vehicle Sales For April 2011


Month-to-Date

Year-to-Date


April

April

DSR**

April

April

DSR**


2011

2010

% Chg.

2011

2010

% Chg.

Acura Division Total

11,604

10,719

4.2%

42,972

38,512

9.4%

TL *

2,887

2,842

-2.2%

10,921

11,155

-4.0%

TSX

3,105

2,607

14.7%

10,650

9,608

8.7%

Memo: TSX Wagon

365

0


1,341

0


RL

181

154

13.2%

708

558

24.4%

MDX *

3,912

3,714

1.4%

14,997

12,619

16.5%

ZDX *

176

234

-27.6%

719

829

-15.0%

RDX *

1,343

1,168

10.7%

4,977

3,743

30.4%

Selling Days

27

26


102

100


* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.

** Daily Selling Rate

*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.