Volkswagen Launches Integrated Campaign For New Amarok

MILTON KEYNES, UNITED KINGDOM – May 13, 2011: Volkswagen Commercial Vehicles has launched a ‘Knowledge is Power’ integrated marketing campaign for the launch of its Amarok pick-up featuring outdoor, press, online and retail activity along with social media, mobile and nationwide outdoor campaigns.

The new Amarok officially went on sale on Monday 9 May, which co-ordinated with the launch of a series of press and online ads aimed to drive consumers to a dedicated channel on YouTube, www.vwamarok.co.uk. This features a 360 degree viewer and films demonstrating the Amarok’s intelligent use of power when it was given the opportunity to be the first pick-up to be used to demolish a 140 tonne steel tower – something that a 40 tonne excavator would normally be used for.

Mark Hopkins, Marketing Communications Manager, Volkswagen Commercial Vehicles UK, said: ‘The new Amarok is packed with power and intelligence, and brings Volkswagen standards of quality and efficiency to the pick-up market. We wanted to achieve something extraordinary to demonstrate this for its launch, and by working with the right experts and taking a scientific approach to demolishing a 67 metre steel chimney, we’ve shown the maximum strength and power of the Amarok.’

The Amarok is available as a four door double-cab in three trim levels, with on the road prices starting from £21,343 (including VAT). Full details of the Amarok range, plus the location of Volkswagen Van Centres, are available by calling 0800 717131 or by visiting www.volkswagen-vans.co.uk//amarok.