Alfa Romeo UK Launches New Ipad App For The Alfa Magazine

SLOUGH, UNITED KINGDOM – May 18, 2011: Alfa Romeo enthusiasts can now get digital and interactive with the revered Italian brand as of today (17 May), thanks to the launch of Alfa Romeo UK’s free iPad app version of the newly titled Alfa magazine, formerly known as Feel magazine.

The free iPad app, called Alfa Romeo: The Official UK Magazine, complements the traditional paper format version which is currently distributed to over 27,000 Alfa Romeo UK enthusiasts and customers. It is available to download from Apple’s iTunes App Store, and is designed for use on WiFi networks.

Making full use of the iPad’s ground breaking touch screen technology, the app brings to life the features and photography in the magazine, with a wealth of extra content, including high-definition videos of test drives, sound effects – including in the current edition the soundtrack of an Alfa 8C Competizione supercar – interactive animations and extended picture galleries, giving users even more detail about Alfa cars, heritage, design and technology.

Developed and produced by London-based branded content agency Northstar, the app has been crafted for both landscape and portrait formats, and also features 360-degree spinning images of each model, as well as a unique and comprehensive database section, providing full technical specification, standard equipment lists, interior picture galleries, paint colours and wheel options for every model in the Alfa Romeo range – with a mechanism to direct prospects to their nearest dealer.

Damien Dally, head of brand for Alfa Romeo UK, says: “The new Alfa magazine iPad app is highly creative and interactive and is a key part of our integrated editorial content strategy.

“Our cars always feature the latest technologies, so to produce an app was a logical progression for our quarterly magazine, which is in its fifth year of publication. It now means our customers can catch up on the latest Alfa Romeo news and stories wherever they may be.”