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Getting Back to Normal: Saab Automobile Restarts Production


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Relevant Connections: Saab Buyer's Guide

TROLLHATTAN, Sweden--May 27, 2011: Saab Automobile today restarted production at its production facility in Trollhattan. A first batch of around 100 cars is planned for this first day of production since April 6 and Saab Automobile plans to increase the daily production rate in the coming weeks in parallel with the full re-establishment of the supply chain.

Attending the restart of production were Victor Muller, CEO and Chairman of Saab Automobile, Mr. Pang Qinghua, Chairman and CEO of Pang Da Automobile, and Gunnar Brunius, Saab Automobile's Vice President Purchasing & Manufacturing. The first cars to roll off the assembly line were a silver Saab 9-5 Aero XWD and an orange Saab 9-3 Convertible Independence Edition.

With production restarted, Saab Automobile will now focus on building and delivering the thousands of cars ordered by customers around the globe. As the assembly line was fired up again, the total number of outstanding orders from markets worldwide for the Trollhattan factory amounted to over 6,500 cars. The total order bank, including around 1,600 Saab 9-4X orders, amounts to over 8,100 cars. This number includes the almost 1,300 cars that were ordered by Pang Da Automobile and for which it paid EUR 30 million up front.

Watching the first car roll off the line, Victor Muller said: "This is a great day for our company and it is great to see the plant running again. We have gone through a rough patch in recent weeks, but Saab is back in action again. I would like to express my deep gratitude to our fantastic suppliers who have worked so hard with us to make this happen, and to our loyal employees who have constantly stood by our side."

"We will work hard in the coming period to regain confidence and show our ability to become a successful car maker. We are fortunate that we are in the middle of the largest-ever product offensive in the company's history. Last year we launched the all-new Saab 9-5 Sedan, while the 9-3 Griffin range went on sale earlier this year. The new Saab 9-4X, our first crossover, has enjoyed raving reviews from motoring media and we already sold all 9-4X cars for model year 2011. After the summer, we start delivering the much-awaited Saab 9-5 SportCombi to customers."

Gunnar Brunius added: "I am very happy to see our plant in operation again. This is a highly important moment for everyone at Saab Automobile, especially for our loyal people here in the plant who have eagerly waited for this day. Given the complexity of re-establishing our supply chain there will most likely be some hiccups during this start-up phase, but we will work hard together with our suppliers to minimize any disruptions to production in the coming weeks."

Saab, or Svenska Aeroplan Aktiebolaget(Swedish Aircraft Company), was founded in 1937 as an aircraft manufacturer and revealed its first prototype passenger car 10 years later after the formation of the Saab Car Division. In 1990, Saab Automobile AB was created as a separate company, jointly owned by the Saab Scania Group and General Motors, and became a wholly-owned GM subsidiary in 2000. In February 2010, Spyker Cars N.V. of the Netherlands, acquired the company from GM as an independently-run business.

Saab cars reflect the brand's unique Scandinavian design ethic, which is fused with its aircraft engineering heritage. The company is a global premium car maker with a distinguished history of innovation. It is recognized for its pioneering role in turbocharging, as well as occupant safety and the introduction of flex-fuel technology through Saab BioPower. Saab Automobile AB currently employs approximately 3,600 staff in Sweden, where it operates world-class production and technical development facilities at its headquarters in Trollhattan, 70 km north of Gothenburg.