American Honda Reports May Sales Results
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FYI: Honda Buyer's Guide
TORRANCE, CA--June 1, 2011: American Honda Motor Co., Inc., posted May sales of 90,773, a decrease of 16.1 percent based on the daily selling rate* compared to May 2010 results the company announced today. American Honda year-to-date sales of 523,550 represent an increase of 7.4 percent compared to last year.
Honda Division May 2011 sales were 81,773, a decrease of 16.0 percent versus May 2010. The all-new, redesigned Odyssey minivan posted sales of 9,428, an increase of 5.5 percent. The Fit posted an increase of 46.3 percent with sales of 5,921. Civic led the division with sales of 18,341. Accord reported sales of 18,185 units for the month. The CR-V posted May sales of 16,307.
"May sales are on par with what we expected due to the lingering effects of parts and production shortages resulting from the devastating March 11 earthquake in Japan," said John Mendel, executive vice president of sales for American Honda. "We are confident that sales will rebound as our North American plants reach 100-percent production capacity for most models in August."
Acura Division posted May sales of 9,000 units, a decrease of 17.1 percent from the same period last year. The MDX luxury sport utility vehicle led the division with sales of 3,824, an increase of 1.9 percent over May 2010.
*The daily selling rate (DSR) is calculated with 24 days for May 2011 and 26 days for 2010. Year-to-date, the DSR is calculated with 126 days for 2011 and 2010. All percentages reflect DSR.
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A merican Honda Vehicle Sales For May 2011 |
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Month-to-Date |
Year-to-Date |
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May |
May |
DSR** |
May |
May |
DSR** |
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2011 |
2010 |
% Chg. |
2011 |
2010 |
% Chg. |
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American Honda Total |
90,773 |
117,173 |
-16.1% |
523,550 |
487,282 |
7.4% |
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Total Car Sales |
48,278 |
68,481 |
-23.6% |
294,454 |
285,270 |
3.2% |
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Total Truck Sales |
42,495 |
48,692 |
-5.5% |
229,096 |
202,012 |
13.4% |
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Honda Total Car Sales |
44,272 |
62,597 |
-23.4% |
268,169 |
258,065 |
3.9% |
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Honda Total Truck Sales |
37,501 |
42,810 |
-5.1% |
203,409 |
178,939 |
13.7% |
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Acura Total Car Sales |
4,006 |
5,884 |
-26.2% |
26,285 |
27,205 |
-3.4% |
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Acura Total Truck Sales |
4,994 |
5,882 |
-8.0% |
25,687 |
23,073 |
11.3% |
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Domestic Car Sales * |
35,268 |
58,491 |
-34.7% |
230,131 |
241,279 |
-4.6% |
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Honda Division |
33,071 |
55,566 |
-35.5% |
217,013 |
227,199 |
-4.5% |
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Acura Division |
2,197 |
2,925 |
-18.6% |
13,118 |
14,080 |
-6.8% |
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Domestic Truck Sales * |
40,585 |
47,266 |
-7.0% |
210,747 |
199,624 |
5.6% |
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Honda Division |
35,591 |
41,384 |
-6.8% |
185,060 |
176,551 |
4.8% |
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Acura Division |
4,994 |
5,882 |
-8.0% |
25,687 |
23,073 |
11.3% |
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Import Car Sales |
13,010 |
9,990 |
41.1% |
64,323 |
43,991 |
46.2% |
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Honda Division |
11,201 |
7,031 |
72.6% |
51,156 |
30,866 |
65.7% |
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Acura Division |
1,809 |
2,959 |
-33.8% |
13,167 |
13,125 |
0.3% |
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Import Truck Sales |
1,910 |
1,426 |
45.1% |
18,349 |
2,388 |
668.4% |
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Honda Division |
1,910 |
1,426 |
45.1% |
18,349 |
2,388 |
668.4% |
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MODEL BREAKOUTS BY DIVISION |
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Honda Division Total |
81,773 |
105,407 |
-16.0% |
471,578 |
437,004 |
7.9% |
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Fit |
5,921 |
4,383 |
46.3% |
29,506 |
19,374 |
52.3% |
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Accord * |
18,185 |
30,077 |
-34.5% |
120,039 |
134,178 |
-10.5% |
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Memo: Accord Crosstour*** |
1,167 |
2,242 |
-43.6% |
8,646 |
11,453 |
-24.5% |
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Civic * |
18,341 |
28,458 |
-30.2% |
110,086 |
107,127 |
2.8% |
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Memo: Civic Hybrid |
268 |
717 |
-59.5% |
2,015 |
2,516 |
-19.9% |
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S2000 |
0 |
8 |
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1 |
64 |
-98.4% |
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Insight |
1,435 |
1,913 |
-18.7% |
10,137 |
8,766 |
15.6% |
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CR-Z |
1,557 |
0 |
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7,046 |
0 |
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FCX Clarity |
0 |
0 |
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0 |
9 |
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Odyssey * |
9,428 |
9,683 |
5.5% |
45,734 |
43,296 |
5.6% |
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Pilot * |
8,560 |
9,834 |
-5.7% |
42,583 |
41,125 |
3.5% |
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CR-V * |
16,307 |
17,820 |
-0.9% |
95,423 |
70,829 |
34.7% |
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Element * |
1,367 |
1,378 |
7.5% |
6,425 |
5,515 |
16.5% |
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Ridgeline |
672 |
1,853 |
-60.7% |
4,598 |
6,721 |
-31.6% |
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Acura Division Total |
9,000 |
11,766 |
-17.1% |
51,972 |
50,278 |
3.4% |
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TL * |
2,197 |
2,925 |
-18.6% |
13,118 |
14,080 |
-6.8% |
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TSX |
1,751 |
2,808 |
-32.4% |
12,401 |
12,416 |
-0.1% |
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Memo: TSX Wagon |
194 |
0 |
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1,535 |
0 |
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RL |
58 |
151 |
-58.4% |
766 |
709 |
8.0% |
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MDX * |
3,824 |
4,064 |
1.9% |
18,821 |
16,683 |
12.8% |
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ZDX * |
128 |
305 |
-54.5% |
847 |
1,134 |
-25.3% |
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RDX * |
1,042 |
1,513 |
-25.4% |
6,019 |
5,256 |
14.5% |
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Selling Days |
24 |
26 |
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126 |
126 |
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* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid. |
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** Daily Selling Rate |
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*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales. |
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