Microsoft Unveils Goodwood Festival of Speed Sponsorship

GOODWOOD, UNITED KINGDOM – June 29, 2011: Microsoft is delighted to announce a new sponsorship deal with Goodwood Festival of Speed (30 June to 3 July. Windows 7 will sponsor the Supercar Run, a popular attraction at the event each year, to publicise The Collection from Windows.

The Collection showcases the most striking PCs of the season chosen by Microsoft to suit individual needs, lifestyles and budgets. The pairing of the very latest Windows 7 PCs and the state-of-the-art supercars resonates for both brands – high quality performance, innovation and style being at the heart of each proposition.

Each season the Collection will feature around 30 best-in-class PCs running Windows 7 across five categories, to suit the wide-ranging passions and demands of modern living. Whether it’s the best PC for film, music, gaming, or fashion, each collection will showcase the latest innovation in design, performance and colour across multiple form factors - laptops, desktops, tablets and all-in-ones – from all hardware manufacturers.

People at the festival can get hands on time with the PCs from The Collection at an experiential stand hosted inside the Supercar Paddock. Experts will be on hand to advise on the best PC for them.

MSN Cars is covering the event in full, and star guest Tiff Needell will be in the Supercar paddock on Saturday to introduce some of the cars and answer fans’ questions.

Leila Martine Director, Windows Consumer - Microsoft UK, commented: “There is great synergy between the latest collection of supercars and The Collection from Windows – both deliver on speed, performance and style. And just like buying a car, the decision is not an easy one - it’s important to get it right.”

Gary Axon, Motorsport Press and PR Manager from Goodwood added: “Goodwood is delighted to announce that its popular Supercar Run will now be presented by Microsoft Windows 7, The Collection. The rare opportunity to see the worlds’ fastest and greatest supercar in action as part of the Windows 7 Supercar Run is one of the Festival of Speed’s top attractions. Supercars due to be seen in action at Goodwood for the very first time this year include the new Ferrari FF, Lamborghini Aventador, Pagani Huayra and Hulme Can Am Spyder.”