Holden Makes In Two In A Row In June

SYDNEY – July 5, 2011: Holden led the market for the second consecutive month, according to official June VFACTS figures released by the Federal Chamber of Automotive Industries today.

Holden captured 13.3 per cent of the market, selling a total of 12,827 vehicles in June, with its two-locally-produced cars leading the Holden charge. Commodore and Cruze finished the month as the second and third best-selling cars overall.

Commodore continued to dominate the large car segment with 3,809 sales in June, capturing 53.9 per cent share of the segment for the month and 57 per cent share year-to-date.

Holden’s acclaimed Cruze small car recorded its best-ever monthly sales figure with 3,387 units – almost 400 units greater than its previous best monthly result and more than 3000 units for the first time. The result made Cruze runner up in the small car segment with 14.3 per cent share.

The refreshed Series II Captiva range has given Captiva 5 sales a boost recording a new monthly sales record with 629 units in June. Captiva 7 also performed strongly, finishing the month as the second-highest selling medium SUV with 1,248 sales.

Holden Executive Director of Sales, Marketing and Aftersales John Elsworth said June was traditionally a strong selling month for the industry with multiple end of financial year promotions competing in the market.

“We’re very pleased with our June results but the market remained tough for our competitors and many are still working through issues resulting from the Japanese earthquake,” he said.

“We’re particularly happy with customer response to our special edition Thunder Ute.

“It’s been a real winner in terms of attracting renewed interest in our performance car range and has helped us record our best monthly ute sales since June 2009.

“Cruze continues to go from strength to strength and early reaction to the locally-designed Cruze hatch show car we revealed at Melbourne Motor Show reaffirms expectations that hatch will be a huge hit.

“We’re planning to finish 2011 in a strong sales position thanks to the Cruze hatch and new-generation Barina, which are two really important players in Holden’s product renaissance.”

Holden has sold 62,570 vehicles year-to-date, which is 12.6 per cent of the market.

The sporty new Barina hatch and show car versions of the Colorado light commercial vehicle and Cruze hatch are currently on display at the Australian International Motor Show in Melbourne until 10 July.