Car Crazy in China from the Thoughtful China TV Series - VIDEO FEATURE

Now the world’s largest car market, China has become prime territory for global carmakers like Ford Motor Co., Toyota Motor Corp., General Motors, Mercedes-Benz and the rest of the auto industry. The hot trends at this year’s Shanghai Auto Show - luxury is up and green is coming on strong. In this episode of Shanghai-based "Thoughtful China" you'll find out how marketers are reacting to change in Chinese consumer demand.

"Thoughtful China" is hosted by Trevor Lai and features social commentator PT Black. Appearing in this episode is Danny CY Chan, General Manager, Shanghai Sime Darby- Jaguar and Land Rover; Mike Nash, Business Director, JWT China; and Bryce Whitwam, General Manager, Wunderman Shanghai.

Click PLAY to watch the complete episode

For more information about "Thoughtful China" and to watch additional episodes of the series visit http://www.ThoughtfulChina.com.

Marc J. Rauch
Co-Publisher
THE AUTO CHANNEL