Fuel Economy Experts John and Helen Taylor to Stop in New York as Part of 48 Contiguous State Record Attempt

HOUSTON--Aug. 11, 2011: As part of a record setting drive across the 48 contiguous states, John and Helen Taylor, known as the world's most fuel efficient couple holding 88 world records, are stopping in New York City on August 11 where they will share their learnings and tips with consumers on how to be smarter drivers. At the Shell station located at: 1855 1st Ave., New York NY 10128 from 10:30 AM to 12:30 PM, the Taylors will also be giving the first 100 people in attendance* a Shell Smarter Driving kit, which includes a $15 Shell Gift Card.

As global energy demand continues to rise, Shell is helping to improve energy use for transportation through Smarter Mobility. Demonstrating that improved fuel efficiency is possible today, Shell has teamed-up once again with the Taylors as part of a national Smarter Driving program to help motorists make the most of their fuel purchases and our natural energy resources.

The Taylors are known worldwide for their Fuel Academy, where they travel the world educating motorists on ways to drive more effectively and efficiently. With 42 fuel efficiency records alone, they are known as the world's most fuel efficient couple.

"By setting out for another fuel economy record using practical tips, we're excited to show everyday motorists how they can become more fuel efficient drivers through the Shell Smarter Driving program," said Helen Taylor. "Since 1982, we've been educating others about how to drive more efficiently and how drivers can reduce their fuel consumption and maximize efficiency by using high quality fuels such as Shell Nitrogen Enriched Gasolines. We are confident that we'll set another record on this tour while offering consumers easy tips to save money on the road and at the pump."

The Taylors are making several stops along their route to share their learnings and tips on how everyone can use fuel more efficiently by ensuring proper vehicle maintenance, changing simple driving behaviors, and saving money on high-quality products.

Shell and the Taylors believe that everyone can make a difference and push the boundaries of fuel efficiency by following a simple "MAP" to Smarter Driving, which includes:

Maintenance: Performing smart vehicle maintenance before you drive. For example, keeping your engine well tuned and repairing any problems immediately. If your car has failed an emissions test or is noticeably out of tune, repairing the problem could improve your gasoline mileage by 4 percent on average.**
Actions: Practicing smart behaviors or actions while you're behind the wheel. Speeding, rapid acceleration and braking can lower your gasoline mileage by 5 percent at lower speeds around town and by 33 percent at highway speeds.**
Products: Purchasing smart products and services at the right price without sacrificing quality. Lower-quality gasolines can leave harmful carbon deposits or "gunk," which can build up on intake valves and fuel injectors negatively impacting engine performance, vehicle responsiveness and reduction of fuel flow -- all potentially leading to reduced fuel economy. Shell Nitrogen Enriched Gasolines help clean-up the performance-robbing gunk left by lower quality gasolines.

Following today's Smarter Driving event in New York City, the Taylors will continue their drive throughout the 48 contiguous states before ending at the Las Vegas finish line later this month. Along their journey, the Taylors are recording official stops at Shell stations to fill their tank and hold on-site consumer education activities, including tips to save money on fuel at Shell by leveraging grocer loyalty reward programs in select markets and using payment options that can offer significant discounts.