Automotive Perfornance Brands - Yokohama Tire Corporation's iPad App Wins Another Award

FULLERTON, Aug. 11, 2011: The Yokohama Tire Explorer iPad app has earned an honorable mention award in the Apps-Business category in the 41st annual Creativity International Awards competition. Yokohama’s app also won a Silver ADDY® Award in the Mobile Marketing category at the Los Angeles area chapter of the American Advertising Federation’s in March.

“To have the app honored again – especially by the Creativity International Awards – is an amazing achievement,” said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “We competed and bested projects with much larger budgets, from agencies/clients with greater international exposure. We were also recognized in one of the most innovative and competitive categories: Apps-Business (creativity awards).

The Yokohama Tire Explorer app was designed by Yokohama’s ad agency Kovel/Fuller and is free to consumers on iTunes. It features videos and information on the technology behind Yokohama’s consumer tires. ADVAN®, GEOLANDAR®, AVID® ENVigor™, S.drive® and the orange oil-infused dB Super E-spec™ all have their respective sections for users to explore. There’s information on tire compounds, tread design and construction, along with a ‘Tireology” section and fun facts about tires.

To download Yokohama’s iPad app, go to iTunes.

The Creativity International Awards – competition in print, Web and advertising design – is judged by a panel of advertising and design professionals.