First Kia Vehicles to Offer HD Radio Technology Are Now Available

COLUMBIA, MD--Sept. 6, 2011: iBiquity Digital Corporation, the developer of digital HD Radio Technology for AM and FM audio and data broadcasting, today announced the first Kia vehicles equipped with HD Radio Technology -- 2012 model-year Optima, Sorento and Sportage -- have begun arriving in showrooms. The funky 2012 Kia Soul urban passenger vehicle also will be available with HD Radio Technology this fall and additional radios and Kia models will offer HD Radio Technology later this year.

HD Radio Technology delivers significant benefits for Kia drivers: crystal-clear sound quality; additional local FM channels known as HD2, HD3 and HD4s; Program Service Data or PSD, which displays song title and artist name on the radio screen. These value-added features, with more to come, are complimentary with no monthly subscription fee.

"We are excited to be aligned with a growing brand and look forward to Kia drivers enjoying HD Radio Technology in their new vehicles," said Jeff Jury, Chief Operating Officer of iBiquity Digital, the developer of digital HD Radio Technology. "HD Radio Technology is the digital standard for AM and FM broadcasting and has become a central feature in the digital dashboard. We are confident that Kia customers will enjoy the expanded digital radio experience."

"Today's savvy drivers expect more features and technologies in their cars and incorporating HD Radio technology into our vehicles allows Kia drivers to enjoy a more entertaining listening experience," said Michael Sprague, vice president, marketing & communications, KMA. "Responding to the marketplace and offering advanced technology options such as HD Radio, strengthens Kia's value proposition that features a combination of style, technology, performance, safety in Kia Motors' critically acclaimed lineup of vehicles."

HD Radio Technology is available nationwide, with more than 2,000 digital stations on-air, and over 1,300 HD2/HD3/HD4 digital-only channels that broadcast fresh new content that can only be heard with an HD Radio receiver. A sampling of the formats on these extra channels, which vary in different markets around the country, include Dance/Electronica, Bluegrass Country, Comedy, Local Music, Chill/Coffee Shop Music, South Asian, Talk, News, and Sports, to name just a few.

About iBiquity Digital Corporation

iBiquity Digital Corporation is the developer of HD Radio Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new and unique FM content via HD2/HD3 channels, crystal-clear sound and data services on both the AM and FM bands -- all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Basking Ridge, NJ.