eLEAD CRM Partners with Innovative Text2Drive Platform
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DALLAS--September 27, 2011: Industry leading automotive CRM and marketing provider, eLEAD CRM, announced today its partnership with Text2Drive, the only solution that allows consumers to search dealers' inventories, receive information and photos, receive coupons and instantly connect via texting or chatting. Global texting solution, eLEAD Text2Drive, allows dealers to engage customers through text messaging, the preferred form of communication for millions of consumers. Dealers are leveraging this technology to communicate faster with consumers and maximize sales, service and parts, prospecting and marketing processes.
“We look forward to working with eLEAD, their reputation in the auto industry is unequalled. eLEADâ's dedication to their customers and the service they provide is well known in our business. It was these outstanding qualities that attracted us to them”
"Our dealers are able to source how they engage customers and enhance sales and service marketing efforts at a fraction of traditional advertising costs," stated Mark Rankin, Chief Information Officer for eLEAD. "By recognizing this shift in consumer behavior, service departments have increased service drive productivity and benefited by improving their customer retention, loyalty and CSI."
The most powerful and effective communication tool in use today seamlessly integrates sales, service, Internet and marketing to more effectively engage, track and measure customer communication. Lead inquiries, correspondence and ROI reporting are tracked and recorded in real-time within eLEAD CRM.
"We look forward to working with eLEAD, their reputation in the auto industry is unequalled. eLEADâ's dedication to their customers and the service they provide is well known in our business. It was these outstanding qualities that attracted us to them," stated Gregg Owen, CEO of Text2Drive. "They are a very natural fit for our one-of-a-kind text-based mobile marketing and communication system. The future for eLEAD Text2Drive is beyond comprehension."
Visit booth # 630 at the 11th Digital Dealer Conference and Exposition, October 5-7, for a product demo or to learn more about eLEADâ's flagship CRM solution, automotive-only Call Center and digital marketing platform, eLEAD Digital.
About eLEAD
Founded in 1985, eLEAD has steadily grown to over 700 direct employees with the number one automotive call center in the nation. eLEAD offers a bundled solution approach; a single login gives dealersâ' access to CRM, desking, pre-owned inventory management, sales and service marketing and digital marketing solutions. The companyâ's unique month-to-month business model fuels their sense of urgency to deliver monthly results. Along with an impressive number of recent groups that have chosen to partner with eLEAD, the company focuses heavily on maintaining their large reference list of over ten year customers.
About Text2Drive
Text2Drive is a pioneer in providing the automotive industry with exclusive tools to leverage the most powerful, efficient, and most popular communication channel ever created. Text2Drive provides its clients with platform to build their own mobile network and maximize the value of that network. The Text2Drive platform has greater reach and appeal because it is the only solution that allows the consumer to search dealer inventory, receive information and photos, receive coupons and instantly connect with the client via chatting/texting, all this without the consumer needing the internet on their phones.
