Reba and Javier Colon Appear in Pandora's "Moms and Dads Who Rock" Series Presented by Mercedes-Benz as Part of All-New 2012 M-Class Launch

FYI: Mercedes-Benz Buyer's Guide

OAKLAND, CA--Oct. 3, 2011: Pandora , the leading personalized radio service, and Mercedes-Benz today announced that they have partnered to feature Reba as a "Mom Who Rocks" and Javier Colon as a "Dad Who Rocks" in a national, cross-platform campaign, including web and mobile.

The series, presented by Mercedes-Benz, showcases exclusive video interviews and artist-curated "mix tapes" and is part of a comprehensive campaign to launch the all-new Mercedes-Benz 2012 M-Class. By utilizing Pandora's hyper-targeting advertising platform, Mercedes-Benz was able to reach music-loving Moms and Dads that fall into their target demographic of tech savvy families, while offering Pandora listeners an inside look into the personal, professional, and musical lives of Reba and Javier as they describe what it's like to be a parent who rocks.

Reba is featured in a four-part "Moms Who Rock" video series, where she discusses her music, her sources of inspiration, balancing her career with having kids, as well as her hometown of Nashville, Tennessee.  

"It's important for me to connect with my fans in ways that touch their lives. Partnering with Pandora and Mercedes-Benz gave me a chance to talk about my favorite job of all, being a Mom and having a family," said Reba.

In the "Dads Who Rock" series, Javier Colon, winner of NBC's The Voice, shares what drives and inspires him and what he learned from his early career struggles, as well as family inspiration and how he stays connected to his family while on the road. The captivating four-part video series strengthens Javier's connection with his fans and like-minded Pandora users.

"Our work connecting bands, brands and fans is exciting and it's great to see Mercedes-Benz seamlessly integrate into the Pandora listening experience to give listeners an inside look into their favorite artists," said Heidi Browning, senior vice president of strategic solutions at Pandora. "This campaign is significant because we helped Mercedes-Benz align with artists that complement the brand's overall campaign strategy and marketing goals."  

"We're excited to partner with Pandora leveraging its innovative platform and key listening base to help tell our story of safety and innovation," stated Eric Jillard, department manager, digital marketing MBUSA. "This series fits right into our overall campaign which clarifies why the 2012 M-Class is the gold standard for active and discerning families on the go."

Pandora offers a viable platform for brands to connect with their target audiences at scale. From web to mobile to hundreds of connected devices and cars, Pandora is everywhere people listen to music they love. Reaching a highly targeted group is easy with Pandora's multi-platform audio and display ads.

ABOUT PANDORA

Pandora gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. 

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States.  MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.  

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US.