American Honda Reports September Sales
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TORRANCE, CA--Oct. 3, 2011: American Honda Motor Co., Inc., posted September sales of 89,532 vehicles, a decrease of 8.0 percent, the company announced today. American Honda year-to-date sales reached 859,797, down 6.2 percent versus last year, based on the daily selling rate*.
Honda Division posted September sales of 79,522, a drop of 8.2 percent versus September 2010. Honda trucks posted sales of 41,375, an increase of 7.0 percent due to strong sales of the CR-V, Pilot and Odyssey. The CR-V was the top-selling model for September, with sales of 19,604, up 9.5 percent. The Pilot posted a sales increase of 27.9 percent on sales of 10,306. The Accord recorded sales of 18,639, down 13.8 percent and the Civic, which is nearing full production, posted monthly sales of 13,724, down 26.4 percent.
"Our U.S. manufacturing facilities are finally up to full production and the results are starting to show with increased CR-V, Pilot and Odyssey sales," said John Mendel, American Honda executive vice president of sales. "Truckloads of new vehicles began arriving the last week of September and shoppers can now feel more confident that they will find what they want at their local Honda dealer."
Acura Division recorded September sales of 10,010, a decrease of 6.6 percent versus September 2010, and year-to-date sales of 89,146, down 7.9 percent. The TSX was the top-selling Acura model for the month with record September sales of 3,112 up 37.9 percent.
*The daily selling rate (DSR) is calculated with 25 days for September 2011 and 25 days for September 2010. Year-to-date DSR is calculated with 229 days for 2011 and 228 days for 2010. All percentages reflect DSR.
For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.
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American Honda Veh icle Sales For September 2011 |
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Month-to-Date |
Year-to-Date |
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September |
September |
DSR** |
September |
September |
DSR** |
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2011 |
2010 |
% Chg. |
2011 |
2010 |
% Chg. |
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American Honda Total |
89,532 |
97,361 |
-8.0% |
859,797 |
912,436 |
-6.2% |
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Total Car Sales |
43,809 |
52,979 |
-17.3% |
465,740 |
521,506 |
-11.1% |
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Total Truck Sales |
45,723 |
44,382 |
3.0% |
394,057 |
390,930 |
0.4% |
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Honda Total Car Sales |
38,147 |
47,969 |
-20.5% |
420,160 |
471,885 |
-11.4% |
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Honda Total Truck Sales |
41,375 |
38,672 |
7.0% |
350,491 |
344,163 |
1.4% |
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Acura Total Car Sales |
5,662 |
5,010 |
13.0% |
45,580 |
49,621 |
-8.5% |
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Acura Total Truck Sales |
4,348 |
5,710 |
-23.9% |
43,566 |
46,767 |
-7.3% |
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Domestic Car Sales * |
34,556 |
42,103 |
-17.9% |
364,630 |
433,091 |
-16.2% |
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Honda Division |
32,049 |
39,589 |
-19.0% |
341,750 |
407,790 |
-16.6% |
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Acura Division |
2,507 |
2,514 |
-0.3% |
22,880 |
25,301 |
-10.0% |
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Domestic Truck Sales * |
40,626 |
39,981 |
1.6% |
363,329 |
370,762 |
-2.4% |
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Honda Division |
36,278 |
34,271 |
5.9% |
319,763 |
323,995 |
-1.7% |
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Acura Division |
4,348 |
5,710 |
-23.9% |
43,566 |
46,767 |
-7.3% |
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Import Car Sales |
9,253 |
10,876 |
-14.9% |
101,110 |
88,415 |
13.9% |
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Honda Division |
6,098 |
8,380 |
-27.2% |
78,410 |
64,095 |
21.8% |
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Acura Division |
3,155 |
2,496 |
26.4% |
22,700 |
24,320 |
-7.1% |
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Import Truck Sales |
5,097 |
4,401 |
15.8% |
30,728 |
20,168 |
51.7% |
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Honda Division |
5,097 |
4,401 |
15.8% |
30,728 |
20,168 |
51.7% |
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MODEL BREAKOUTS BY DIVISION |
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Honda Division Total |
79,522 |
86,641 |
-8.2% |
770,651 |
816,048 |
-6.0% |
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Fit |
4,734 |
4,792 |
-1.2% |
47,968 |
40,936 |
16.7% |
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Accord * |
18,639 |
21,620 |
-13.8% |
181,014 |
214,827 |
-16.1% |
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Civic * |
13,724 |
18,637 |
-26.4% |
167,384 |
198,272 |
-15.9% |
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Memo: Civic Hybrid |
305 |
667 |
-54.3% |
3,155 |
5,156 |
-39.1% |
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S2000 |
0 |
3 |
-100.0% |
3 |
84 |
-96.4% |
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Insight |
512 |
1,679 |
-69.5% |
13,618 |
15,824 |
-14.3% |
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CR-Z |
537 |
1,236 |
-56.6% |
10,172 |
1,930 |
424.7% |
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FCX Clarity |
1 |
2 |
-50.0% |
1 |
12 |
-91.7% |
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Odyssey * |
8,818 |
7,691 |
14.7% |
76,021 |
79,275 |
-4.5% |
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Crosstour |
1,148 |
2,507 |
-54.2% |
14,088 |
20,804 |
-32.6% |
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Pilot * |
10,306 |
8,059 |
27.9% |
81,703 |
76,224 |
6.7% |
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CR-V * |
19,604 |
17,907 |
9.5% |
161,035 |
144,286 |
11.1% |
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Element * |
799 |
1,125 |
-29.0% |
11,168 |
10,871 |
2.3% |
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Ridgeline |
700 |
1,383 |
-49.4% |
6,476 |
12,703 |
-49.2% |
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Acura Division Total |
10,010 |
10,720 |
-6.6% |
89,146 |
96,388 |
-7.9% |
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TL * |
2,507 |
2,514 |
-0.3% |
22,880 |
25,301 |
-10.0% |
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TSX |
3,112 |
2,256 |
37.9% |
21,721 |
22,843 |
-5.3% |
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Memo: TSX Wagon |
261 |
0 |
0 |
2,432 |
0 |
0 |
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RL |
43 |
240 |
-82.1% |
979 |
1,477 |
-34.0% |
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MDX * |
2,925 |
4,077 |
-28.3% |
31,684 |
33,187 |
-4.9% |
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ZDX * |
87 |
251 |
-65.3% |
1,220 |
2,656 |
-54.3% |
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RDX * |
1,336 |
1,382 |
-3.3% |
10,662 |
10,924 |
-2.8% |
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Selling Days |
25 |
25 |
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229 |
228 |
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* Honda and Acura vehicles are made of domestic & global sourced parts. |
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** Daily Selling Rate |
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