U.S. New Car Buyers Paying More
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SANTA MONICA, Calif., Dec. 1, 2011; TrueCar.com estimated today that the average transaction price for light vehicles in the United States was $30,317 in November 2011, up $1,163 (4.0 percent) from November 2010 and up $164 (0.5 percent) from October 2011."Transaction prices have been creeping back up after a slight decline in August with average new vehicle prices over $30K," said Jesse Toprak, VP of Industry Trends and Insights for TrueCar.com. "We are going to see automakers really push incentives in December to finish the year off strong."
Transaction Pricing Forecast
Manufacturer |
November 2011 Transaction Price |
October 2011 Transaction Price |
November 2010 Transaction Price |
Percent Change November 2010 to November 2011 |
Percent Change October 2011 to November 2011 |
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) |
$29,128 |
$28,585 |
$28,436 |
2.4% |
1.9% |
Ford (Ford, Lincoln) |
$32,174 |
$31,807 |
$30,027 |
7.2% |
1.2% |
GM (Buick, Cadillac, Chevrolet, GMC) |
$33,189 |
$33,025 |
$32,551 |
2.0% |
0.5% |
Honda (Acura, Honda) |
$26,730 |
$26,648 |
$25,421 |
5.2% |
0.3% |
Hyundai/Kia |
$21,384 |
$21,113 |
$19,408 |
10.2% |
1.3% |
Nissan (Nissan, Infiniti) |
$27,613 |
$27,354 |
$26,784 |
3.1% |
0.9% |
Toyota (Lexus, Scion, Toyota) |
$27,692 |
$27,376 |
$26,311 |
5.2% |
1.2% |
Industry |
$30,317 |
$30,153 |
$29,154 |
4.0% |
0.5% |
In addition, TrueCar.com estimated that the average incentive for light-vehicles was $2,534 in November 2011, down $14 (0.5 percent) from November 2010 and up $63 (2.5 percent) from October 2011.