2012 Geneva Motor Show A New Look...
GENEVA – Jan 19, 2012: For the first time, Mitsubishi Motors Corporation (MMC) has decided to select the most demanding European market as global launch pad for an all-new vehicle. Next March, the Geneva Motor Show will see the world premiere of a strategic and innovative premium vehicle, to be retailed sequentially during 2012 – a car of substance that will reflect a gradual transformation in Mitsubishi’s design language.
Next generation
This unveiling will confirm the start of an
all-new generation of global products for Mitsubishi Motors, consistent
with the ambitions set in MMC’s “Jump 2013” business plan
for a greener and more global Mitsubishi. Fittingly, this complete family
of cars / crossovers / SUVs will see a gradual transition to a re-focused
design language.
A tradition of engineering
This re-focused design language,
while still being formulated, is envisaged as an open design concept, meant
to be flexible enough to suit specific vehicle requirements whilst staging
Mitsubishi’s famous Three Diamond logo accordingly. Refined yet
assertive, this new engineering-driven look can be understood as the new
expression of Mitsubishi’s near century old tradition of technology
tailored for today’s world – the one that recently brought
i-MiEV, the 4N1 Clean Diesel engine, Green Plastics and the same one that
will bring innovative proprietary PHEV technologies next year, based on
MMC’s state-of-the-art electric vehicle know-how that led to i-MiEV,
prior to other future significant breakthroughs…