Lexus Signs Retainer with Ruder Finn Singapore

NEW YORK--March 26, 2012: Lexus, a premium manufacturer of luxury cars, has signed a 12-month retainer with Ruder Finn for its media communications in Singapore. Ruder Finn, one of the largest independent integrated communication firms in the world, won the retainer in a pitch among local and international agencies.

Since the launch of Lexus in 1983 as the luxury arm of the world's largest automobile manufacturer, Toyota Motor Corporation, the brand has been associated with superior quality, automotive luxury and prestige. Lexus was launched in Singapore in 1992 and has become one of the most desired vehicles at the prestige end of the market.

Known for its relentless pursuit of perfection, leading edge innovation and technology, the marque has built a strong association with quality, luxury and superior customer satisfaction. Lexus is also the leader in hybrid automotive technology, offering its customers a unique blend of high performance and environmental sustainability. Lexus is the first and only luxury car manufacturer to offer a comprehensive range of Full Hybrid vehicles.

Lexus was first introduced in the U.S. in 1989 and has since become Japan's largest global selling luxury marque, marketed in more than 70 countries. Headquartered in Nagoya, Japan, the brand is ranked among the ten largest Japanese global brands in market value. In industry ratings of build quality, customer satisfaction and reliability, Lexus vehicles have outperformed other manufacturers over many years. In the US, Lexus was named the most reliable brand 14 times since 1995 and in the Vehicle Dependability Survey in the UK, Lexus scored the highest for 10 consecutive years, including 2011. As a result of these service satisfaction levels, Lexus has one of the highest customer loyalty rates in the industry.

Mr Klaus Redomske, Marketing Director of Borneo Motors Singapore -- the official distributor of Lexus cars locally -- said: "Ever since the Lexus brand started its operations in Singapore some two decades ago, the brand has built a strong reputation among locals for its automotive excellence, quality and refinement, and service standards. As part of Lexus' ongoing pursuit of excellence, we are pleased to announce our partnership with Ruder Finn Singapore. Ruder Finn is one of the world's leading communication agencies and we are confident that this partnership will further enhance Lexus' leadership and mindshare in the luxury automotive scene locally."

"It's a privilege to work with Lexus -- a brand synonymous with automotive excellence, luxury and world class customer service standards," Yu Poh Leng, General Manager of Ruder Finn Singapore, said. "Ruder Finn has over 60 years of experience in the corporate and luxury sector, and this partnership certainly aligns with our expertise and passion to bring the brand to a new level."

Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in the United States and Europe, as well as in Beijing, Shanghai, Guangzhou, Hong Kong, Singapore and New Delhi in Asia. Through these offices and our affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and non-profit organizations. For more than 60 years, the Ruder Finn name has been synonymous with excellence in communications. Ruder Finn's global strategic focus is on four operational pillars which constitute the core of our growth -- Health & Wellness, Corporate & Public Trust, Global Connectivity and Life+Style.