The Jeep Brand Inspires Dreams Through Adventure Contest in Partnership With Boys & Girls Clubs of America

ATLANTA--April 27, 2012: Every child has dreams growing up. Perhaps it's blasting off in a rocket ship to the moon or finding out what's at the end of the rainbow. Or, perhaps it's driving down the Rubicon Trail in a Jeep Wrangler with the top open and the doors off. Dreams and fantastic adventures enable a child's imagination and creativity to flourish and inspire young people at both an emotional and intellectual level. To encourage youth to explore their dreams, the Jeep brand is partnering with Boys & Girls Clubs of America to offer two creative contests, "Dream Adventure" and "Your Jeep® Quest," that will reward Club members with once-in-a-lifetime events.

"Throughout its 70 year history the Jeep brand has stood for Freedom and Adventure -- part of the spirit of Jeep is to facilitate life's journeys and to help enable people to pursue their on road and off road adventures," said Mike Manley, President and CEO, Jeep Brand -- Chrysler Group LLC. "We are proud to partner with Boys & Girls Clubs of America, so that we can help inspire young people to share their 'Dream Adventure' with others."

Dream Adventure

The national contest asks Boys & Girls Club members across the country to answer the question "What would you do in this big world if you could do anything you wanted?" In response, young people ages 6-12 will share illustrations and members ages 13-18 can submit 60-second videos for a chance to win an adventure-filled Jeep-themed bash for their Club along with other prizes. Four winners in each age group will be selected based on criteria including creativity, visual impact and compelling title.

Your Jeep® Quest

The regional contest invites Boys & Girls Clubs members to express the core values of freedom, adventure and authenticity through a photo contest. Boys & Girls Club members of all ages, 6-18, can submit original photographs to represent these values for a chance to earn a VIP Jeep brand experience at or near their local club for 200 family, friends, which includes a 4x4 adventure and behind-the-scenes tour for 200 family, friends and fellow Boys & Girls Club members. Regional winners will be selected based on criteria including creativity, visual representation and a compelling title.

"Through this partnership with the Jeep brand, we're inspiring Boys & Girls Club members to think creatively and be adventurous in their ambitions," said Judith J. Pickens, Senior Vice President, Program & Youth Development Services for Boys & Girls Clubs of America. "Participation in this unique national contest enables our Club members to explore possibilities and broaden their horizons to reach their full potential and achieve great futures."

About Boys & Girls Clubs of America

For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, nearly 4,000 Boys & Girls Clubs serve some 4 million children and teens through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. Clubs provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta.

Jeep Brand

Built on over 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America -- and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.