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Subaru Reports Best April Sales In Company History


subaru (select to view enlarged photo)

- April marks fifth consecutive month of sales gains for the brand

CHERRY HILL, NJ--May 1, 2012: Subaru of America, Inc. today reported record sales for April 2012 of 26,310 vehicles, a six percent gain over April 2011.  The company also reported year-to-date sales of 106,878, a 16 percent gain over prior year.

Year-to-date sedan sales for the brand have also increased with the all-new Impreza up 157 percent over prior year and Legacy sales up 12 percent.

"Subaru sales have exceeded 100,000 in four months -- a first in our company's 44 year history," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.  "With new vehicle introductions on the horizon, we expect 2012 to be another banner year for our brand."

Carline

Apr-12

Apr-11

% Chg

Apr-12

Apr-11

% Chg


MTD

MTD

MTD

YTD

YTD

YTD

Forester

5666

6714

-15.61%

22540

26483

-14.89%

Impreza

6791

3029

124.20%

27891

10816

157.87%

Impreza WRX

1352

1338

1.05%

4181

4921

-15.04%

Legacy

3799

3975

-4.43%

15916

14195

12.12%

Outback

8548

9465

-9.69%

35608

34894

2.05%

Tribeca

154

241

-36.10%

742

910

-18.46%

TOTAL

26310

24762

6.25%

106878

92219

15.90%

"More people than ever are shopping the Subaru brand," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "The all-new Impreza continues its very strong launch and we are working to match demand with supply.  This positive sales momentum will certainly continue throughout the year."