The Jeep Brand Receives 2012 Silver OBIE Award from the Outdoor Advertising Association for America for Jeep Wrangler Call of Duty Billboard Design
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AUBURN HILLS, MI--May 16, 2012:
- Award given to Jeep Wrangler Call of Duty® electroluminescent billboard campaign titled 'Any World -- Night Vision'
- National OBIE Award recognizes agency design teams that produce outstanding outdoor advertising campaigns
- Any World -- Night Vision' featured three large completely backlit electroluminescent billboards executed simultaneously in Los Angeles, New York and Chicago
The Jeep ® brand has received a Silver OBIE award from the Outdoor Advertising Association for America for the Jeep Wrangler Call of Duty® Out of Home Creative Design.
The overall brand campaign was designed to introduce the 2012 Wrangler Call of Duty®: MW3 Special Edition SUV and included broadcast, print, digital, social media, experiential events and out-of-home advertising. The OBIE was awarded for the Jeep brand's creative use of billboard advertisement using backlit electroluminescent billboards featuring day and night imagery.
"We are honored to receive this award as it validates our desire to attract consumer attention in a different and innovative way," said Olivier Francois, Chief Marketing Officer - Chrysler Group LLC. "Our creative standards are high and allow great ideas to come to life, always striving to showcase our products with a unique approach."
The Jeep billboard campaign was designed by creative agency Global Hue. Using patented low voltage electroluminescent Light Tape ® lamps, consumers saw the campaign tagline, "Toughest Vehicle in the World" version of the advertisement by day that showcased the true vehicle capability and a "Toughest Vehicles in the World". Any World." version at night, illustrating the vehicle's capability in the virtual Call of Duty world. The billboards were located in Los Angeles, New York, and Chicago, and were the three largest completely backlit electroluminescent billboards done simultaneously.
"This was a breakthrough creative idea that not only communicated the Jeep brand and its Wrangler Call of Duty: MW3 Special Edition SUV, but also allowed us to connect to the gaming world and expose the 2012 Jeep Wrangler to a completely new set of consumers," said Mike Manley, President and CEO -- Jeep Brand. "The billboards showcased the rugged capability, dynamic energy and high performance that the 2012 Jeep Wrangler Call of Duty: MW3 Special Edition SUV offers."
Outdoor Advertising Association of America
The OAAA (Outdoor Advertising Association of America) is the lead trade
association representing the outdoor advertising industry. Founded in 1891,
the OAAA is dedicated to promoting, protecting and advancing outdoor
advertising interests in the United
States. With nearly 800 member companies, the OAAA represents more
than 90 percent of industry revenues. The OAAA rewards excellence through
many distinct awards programs. These distinctive programs are diverse and
recognize excellence in advertising craft and pay tribute to individual
contributions made to the outdoor advertising industry.
Jeep Brand
Built on more than 70 years of legendary heritage, Jeep is the
authentic SUV with class-leading capability, craftsmanship and versatility
for people who seek extraordinary journeys. The Jeep brand delivers an open
invitation to live life to the fullest by offering a full line of vehicles
that continue to provide owners with a sense of security to handle any
journey with confidence.
The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America -- and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.
