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Honda Selects Zmags to Create Rich and Immersive Online Interactive Experiences


honda (select to view enlarged photo)

Global automobile leader launches interactive digital brochure for Acura RDX; aims to increase brand engagement across the web, tablets, smartphones and social channels

BOSTON--May 23, 2012:

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  • Zmags, the leading provider of rich media mobile and social merchandising, today announced that The Honda Motor Company has selected Zmags Professional to develop highly engaging interactive online brochures, incorporating rich imagery and video content.
  • In partnership with Genex, Honda's interactive agency, Honda has launched its first Zmags-powered interactive brochure for the 2012 Acura RDX, with plans to launch more experiences for other models in the coming months.
  • Zmags helps marketers create rich, engaging and consistently branded digital catalogs and publications for all touchpoints including tablets, Facebook, smartphones and the Web.
  • Using Zmags, Honda aims to provide prospective Acura customers with a completely new kind of immersive experience as they research their next car, creating greater brand and content engagement.
  • "When they are considering a new car purchase, consumers are spending hours carefully researching options online prior to setting foot in a dealership," said Mark Ortiz, national interactive marketing manager, Honda Motor Company. "We want to give our customers a compelling interactive experience that showcases our brands in a dynamic way by curating an immersive experience that compels consumers to spend time with our brand online.   We're thrilled with how well Zmags is already making this vision possible for us and looking forward to seeing how far we can take this versatile platform in the future."
  • "Honda is a perfect example of an innovative brand that recognizes the value in recreating the look and feel of the showroom experience across all of its digital channels," said Sean Ford, COO and CMO of Zmags. "Using Zmags, Honda will forge exciting new brand experiences that not only inform customers, but also help them discover, visualize and share information about their next car."