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Research and Markets: Strategic Analysis and Benchmarking of Global OEMs Micro-Mobility Solutions


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DUBLIN--June 10, 2012: Research and Markets (Research and Markets) has announced the addition of Frost & Sullivan's new report "Strategic Analysis and Benchmarking of Global OEMs Micro-Mobility Solutions" to their offering.

“Strategic Analysis and Benchmarking of Global OEMs Micro-Mobility Solutions”

Strong Support from Leading Global Automakers to Fuel Micro-mobility Solutions Market

More than 150 models will be launched by over 25 key global mainstream automakers in the global micro-mobility market by 2020. Global automakers, including passenger car OEMs, are targeting micro-mobility solutions to provide first/last mile connectivity as well as city driving. Growing urbanisation and changing mobility trends have triggered interest not just in fuel-efficient vehicles, but also in an entirely new genre - micro-mobility, notes the analyst of this research. Various markets - China, Europe, India and even North America - are offering manufacturing subsidies as well as incentives to drive the sales of micro-mobility solutions, even as OEMs are set to target at least one launch every quarter.

PUBLICATION OVERVIEW

This study presents analysis and benchmarking of global original equipment manufacturer micro-mobility solutions. It introduces market definitions and segmentation, and offers an overview of existing and proposed micro-mobility model introductions by key global OEMs including passenger car OEMs. It discusses automotive Mega Trends and their impact. A global outlook includes strategic analysis of target customers, business models, and launch strategy. Five key passenger car OEMs are profiled. A preview of the mobility tracker exercise carried out in 2011 is presented.

This Frost & Sullivan research service titled Strategic Analysis and Benchmarking of Global OEMs Micro-Mobility Solutions provides an introduction to micro-mobility, benchmarks key global OEMs and their potential models, discusses market drivers and restraints, examines planned base model introductions including vehicle manufacturers' strategies, vehicle pricing, launch timing and competitive ratings. It also profiles OEMs.

Key Topics Covered:

- Executive Summary

- Research Scope, Objective, Methodology, and Background

- Definitions and Segmentations

- Micro-Mobility MarketOverview of Models and Specifications

- Mega Trends and Industry Convergence Implications

- External Challenges: Drivers and RestraintsMicro-Mobility Market

- Micro-Mobility MarketGlobal Outlook

- Micro-Mobility MarketTarget Customers, Business Models, and Plans

- Micro-Mobility MarketAnalysis of Passenger Vehicles Launch Strategy

- Micro-Mobility MarketLevel of Intelligence and Technology in the System

- Micro-Mobility MarketOEM Profiles

- Micro-Mobility MarketMobility Tracker Consumer Research Study

- Strategic Recommendations, Conclusions, and Future Outlook

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