Suzuki Launches All-New 2012 Merchandise Collection

MILTON KEYNES, UNITED KINGDOM – July 12, 2012: Suzuki GB PLC has launched its largest ever clothing and merchandise collection for the 2012 season, with all-new lines that see the Japanese manufacturer depart from traditional and conventional automobile branded designs, to a range styled closer to high street fashion labels.

‘Anybody can wear anything’ was a key concept throughout the development process which has meant a strengthened choice of ladies and children’s clothing as well as a wider array of fashion led clothing which will broaden the appeal of Suzuki clothing beyond the more traditional Suzuki fan base.

The new collection was designed by a European team of designers and takes inspiration from Suzuki’s rich Japanese roots and heritage combining this with a European take on fashion. These ideas are referenced by the use of Japanese Katakana script in the form of a “Suzuki” motif and also the overall styling of each item in the collection.

The 2012 collection is made up of over 85 brand new items which sit in seven bespoke ranges; corporate formal, corporate casual, kids, fan wear, heritage, fashion and work wear. The corporate formal line provides stylish, well-tailored shirts for the office whilst work wear provides functional workshop wear. The heritage and fashion ranges contain fashion-led items including hoodies, jackets and T-shirts for young and older enthusiasts.