DETROIT--July 28, 2012: Acura is hosting a Ride & Drive of the Acura ILX at Citizens Bank Park in Philadelphia on August 18 and 19. The event, held in conjunction with Autoweek Media Group will introduce this completely new entry-level luxury vehicle to the masses. "A rich array of standard Acura features, at a starting price of $25,900, makes the ILX the ideal gateway to the luxury market and the Acura brand for a new generation of young buyers," said Mike Accavitti, Vice President of National Marketing Operations.
“A rich array of standard Acura features, at a starting price of $25,900, makes the ILX the ideal gateway to the luxury market and the Acura brand for a new generation of young buyers”
The event will include a closed-course drive of the vehicle, as well as a 15 minute cross-town drive, where consumers will have a chance to experience the car on city streets. There will be music, technology and gaming stations, as well as refreshments. Product specialists will be on hand to answer questions about the Acura ILX, as well as other vehicles in the brands line-up. The event is open to the public and requires pre-registration, which users can do online at Acura ilx .
Acura has launched a comprehensive marketing campaign to debut the ILX, an all-new compact luxury sedan positioned as the gateway to the Acura brand. The Gen Y-focused campaign developed with rp&, Acura's agency of record, is designed to help usher energetic, young consumers into the luxury market with TV, digital and print advertising.
