Jaguar Announces Collaboration with Lana Del Rey

COVENTY, UNITED KINGDOM – August 27, 2012: Jaguar confirms that it is has agreed a collaboration with singer songwriter Lana Del Rey as part of launch plans for the Jaguar F-TYPE. The all-new two-seater sports car will be revealed in Paris in September 2012.

Adrian Hallmark, Global Brand Director, Jaguar said: "Singer songwriter, Lana Del Rey will collaborate with Jaguar on the launch of the all-new F-TYPE, a two-seater sports car that is a vivid representation of the vitality of the Jaguar brand. 

The allure of Jaguar is in large part due to its duality - a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements."