Full Steam Ahead for Kia Growth Plan

SEOUL, SOUTH KOREA – Sept 6, 2012: Kia has continued its focussed new car market progress in 2012 with yet another month of solid double-digit growth in August, according to figures released by industry monitor VFACTS.

With sales of 2566 for August, Kia has maintained its progress towards a record year. With year to date sales of 20,712 Kia is showing a growth rate of 23.3 per cent, well on target to meet the aggressive business plan set at the start of the year.

“The overall market is still strong and it is pleasing that we have been able to maintain our growth well above the industry standard,” Kia Motors Chief Operating Officer, Tony Barlow, said.

“Once again there have been several key models performing especially well for us in segments that are driving the market growth and, as such, are extremely competitive.

“Sorento, a car that is on the verge of a major model upgrade, is up 34.8 per cent year-on-year and Sportage has recorded 28 per cent growth in the packed medium SUV segment.”

Mr Barlow also pointed to the pleasing 18 per cent year-on-year growth for Rio in the small car segment and Cerato’s continued impressive performance with a 45.1 per cent jump in year-to-date sales.

With better supply and wider recognition Optima is 141.3 per cent ahead of sales for the same period last year while Carnival continues its domination of the People Mover segment with a 32.8 per cent market share.

Mr Barlow said the release of Kia’s industry-leading capped price service program, Kia Connect, has continued to shine a light on Kia.

“We will continue to focus on our customers to provide the best in ownership experience,” Mr Barlow said.