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Scion To Throw Ultimate Underground Party In Cincinnati


scion (select to view enlarged photo)

CINCINNATI--Sept. 10, 2012: Scion, the youth brand for Toyota, will be holding its 8th annual Scion Exposed event in a half-mile, underground tunnel in downtown Cincinnati on Saturday, September 15 .  With activities ranging from a car show to live music to skate parks, this free party is bound to have something for people of all ages.

The below-ground party is located at 220 Central Avenue, between Third and W. Pete Rose Way, under the Second Street overpass.  There will be significant signage marking the entrance and Parking Lot A.

The Cincinnati-based sales region for Toyota has been conducting Scion Exposed events in the Midwest since 2004.  The purpose of these day-long parties is to bring together Scion owners, their family and friends to fun-filled venues where they can display their vehicles and be immersed in Scion's unique car culture.

"Hosting a literal underground party is a first for Scion," said Regional Scion Manager Jamie Fox-Pettit. "The tunnel will provide our event with a true urban ambiance, in an environment large enough for thousands of guests to enjoy a variety of activities.  We think this Scion Exposed event will be the best one yet."

Music will play a large part in this day-long celebration. Scheduled musical acts include: RjD2, Chairlift, Walshy Fire, DJ Etrayn, DAAP Girls and Archer's Paradox. 

This year's event opens at noon for Scion owners only, with public admission beginning at 2 p.m. This year marks the first time that Scion has opened up a Scion Exposed event to the general public.  This free party runs until midnight.  

All attendees are encouraged to RSVP online at Go Exposed.