DALLAS--September 11, 2012: Blue Calypso, Inc. (OTCBB: BCYP), a leader in digital word-of-mouth marketing, announced today that they have been chosen by Team Detroit, Ford's Agency, to help promote the all new Ford Escape through an integrated marketing campaign that includes viral social media elements like Blue Calypso's patented peer-to-peer advertising platform.
“By tapping into our expansive network of consumer endorsers, Ford's campaign will go beyond the traditional marketing medium and reach a wide array of potential new buyers.”
"Ford is an iconic American Brand and we are excited to help them promote their latest innovation through the help of our technology platform Calyp," said Bill Ogle, CEO Blue Calypso. "By tapping into our expansive network of consumer endorsers, Ford's campaign will go beyond the traditional marketing medium and reach a wide array of potential new buyers."
Through Blue Calypso's social sharing platform, Ford will tap into the power of consumers who have extensive networks and who will share the news of the all new Escape through all of their social channels. Additionally, the technology enables social media tracking, monitoring and analysis so Ford will see the results from their efforts - who is promoting the brand, how many people are seeing it and who is truly engaging with the campaign.
About Blue Calypso, Inc.
Blue Calypso is the leader in digital word-of-mouth marketing and advertising. With Blue Calypso's patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales.
