Smarter Way to Buy Tires Rolls into Dallas

Right Turn Launches with Unique Tire Giveaway

DALLAS--Sept. 21, 2012: If you need new tires, keep your eye out for a vehicle that only makes right turns. Right Turn, an online tire buying site, is launching in the Dallas/Fort Worth area, and it plans on giving away many sets of tires in celebration. To do this, it's sending the "Right Turn Only" Van to tour the streets. Catch the van making a left turn and you could win a free set of tires. The van and RightTurn "Tire Roadies" will also be attending community events where participants can win gift cards and other prizes -- even tires -- by throwing footballs through them. In addition, RightTurn is reaching out to Dallas area organizations to develop programs that will make vehicles on the road safer through the installation of the "right" tires.

RightTurn.com introduces consumers to a smarter way of buying tires. The online site has one of the largest tire inventories in the world. But it narrows the possible tire options down from hundreds to a few recommended tires based on a person's car make and model, along with their individual driving habits and lifestyle. It then provides an all-in-one price that includes everything -- even installation. And to ensure the tires are installed correctly, RightTurn schedules this installation with local factory-certified installers. Finally, there's a better way to get the right tires for your car.

The Dallas/Fort Worth area will be the introductory market for RightTurn. And while the website is new, the company powering the site has more than 90 years of experience in the tire industry working with virtually all tire manufacturers and the majority of automakers.

Jane Lamb, Director of Consumer Marketing for RightTurn, is excited to launch the site in the Dallas/Fort Worth market. "Dallas/Fort Worth has one of the highest daily commute averages in the country," said Lamb. "And while drivers are frequently in their cars, they don't frequently purchase tires. RightTurn simplifies the process and empowers the consumer to make the right choice based on their individual preferences and driving styles. With RightTurn's help, they can become 'tire-smart.'"

RightTurn.com is an online tire buying site that makes it easy to get the right tires, installed at the right place, all for the right price. Using basic input from a vehicle owner -- their car make and model along with their driving style and typical driving conditions -- RightTurn can narrow down the hundreds of possible tire options to a few recommended tires. Then provide an all-in-one price that includes everything -- even installation. RightTurn is part of Dealer Tire, one of the world's largest tire distributors with more than 90 years of experience in the tire industry. Dealer Tire is based out of Cleveland, Ohio.