Explore the Northeast with free mileage this Columbus Day Weekend in a BMW 328i from BMW on Demand USA

WOODCLIFF LAKE, NJ--Oct. 4, 2012: The upcoming Columbus Day weekend is the perfect opportunity for exploring the autumnal Northeast and thanks to the new BMW On Demand USA program from BMW Financial Services, explorers in the New York Tri-State region can do it in a new BMW 328i without worries about mileage charges or cutting their holiday short.

The recently added Fall Weekend Special invites consumers to experience the 328i for a flexible four-day weekend with unlimited mileage for the price of a three-day period. Since consumers can choose to begin the event on either Thursday (return Monday) or Friday (return Tuesday), those with a Columbus Day holiday will be able to enjoy it stress free.

"What a great way to enjoy this long, fall weekend," explained Shaun Bugbee, Vice President of Sales and Marketing at BMW Group Financial Services. "You can reserve a new BMW 328i online then pick it up Friday morning at the appropriate BMW Center and enjoy it throughout the long weekend."

BMW on Demand USA, a division of BMW Financial Services North America LLC, offers consumers a chance to experience the exhilaration of the all new, fully loaded 328i luxury sports sedan which is powered by BMW's state-of-the-art four-cylinder Twin Power Turbo engine.  Each reservation includes mileage allowances, insurance coverage and an E-ZPassŪ transmitter.  Customers will be responsible for refueling.

The user-friendly reservation Website (BMW On Demand) provides consumers in the NY metropolitan region with flexible vehicle usage options and a one-of-a-kind way to experience the recently introduced BMW 328i, for an afternoon, evening, day or -- now an extra-long -- weekend.

"BMW on Demand USA goes beyond any existing luxury rental service in this market," explained Bugbee. "BMW on Demand USA is positioned between car sharing and a rental program with the BMW center actively involved in providing the ultimate customer experience."