BMW Group Financial Services Releases "The Ultimate Drive" Facebook App for Driving Enthusiasts to Discover and Share The Best Roads.

The new app also allows BMW Financial Services customers to earn up to $700 off a new BMW by reserving test drives via The Ultimate Drive for Facebook.

WOODCLIFF LAKE, NJ--Oct. 11, 2012: BMW Financial Services announces the release of The Ultimate Drive for Facebook, a community app (TheUltimateDrive) that enables drivers to find exceptional driving roads and share favorite routes of their own with others.

This is the first time a captive automotive finance company has offered a Facebook app for this purpose. The free app is available to all driving enthusiasts as well as existing BMW customers.

"Providing this Facebook app is a natural extension of our strategy to strengthen the community among BMW Financial Services customers," said Ed Robinson, President and CEO of BMW Group Financial Services, Americas Region. "As a globally-recognized brand, BMW leverages the Facebook platform which, having surpassed one billion users, has become the pre-eminent tool for online conversations."

The Ultimate Drive for Facebook features millions of miles of user-suggested driving routes, detailed descriptions, photos and user ratings. The Facebook app includes the ability to view stretches using Google Street View and to integrate with the other route-sharing apps from BMW Financial Services for iOS and Android.

The Ultimate Drive for Facebook also allows existing BMW Financial Services customers (U.S. only) to generate a loyalty voucher worth up to $700 off the first finance or lease payment on a new 2012 or 2013 BMW. Users can claim this offer by reserving a test drive within the app. For additional details, please visit Ultimate Drive App. Offer ends December 31, 2012.

"What better way to enjoy the perfect road than with your friends. We hope that The Ultimate Drive for Facebook will help fans of BMW share their passion within their social networks," said Pawan Murthy, General Manager of Online Business for BMW Financial Services.

"We're impressed by the degree to which BMW has understood its drivers' needs and embraced the Ultimate Drive community platform to the fullest," said Daniel Pifko, CEO & Co-Founder of SocialNav, Inc.,  the San Francisco based company that worked with BMW Financial services to create the technology powering The Ultimate Drive for Facebook, iOS and Android.

Get The Ultimate Drive for iOS or Android: Social Nav Get TUD