FIAT Launches Social Media Sweepstakes to Drive Promotion of the All-New Battery Electric Fiat 500e

AUBURN HILLS, MI--Dec. 3, 2012: Now through Mar. 15, FIAT is running a social media sweepstakes in conjunction with the announcement of the all-new battery electric Fiat 500e at the L.A. International Auto Show.

Auto show attendees and fans have the chance to win a trip to L.A. and experience one of FIAT's exclusive "Into the Green" VIP events where they can get up close and personal with the all-new Fiat 500e.

"Into the Green" is a program to raise awareness about sustainability at some of the world's most glamorous red carpet events. Bringing Italian flavor to the electric vehicle, the new Fiat 500e proves that style and sustainability are not mutually exclusive.

"'Into the Green' is a creative way for us at FIAT to maximize our efforts in promoting sustainability," said Casey Hurbis, Head of FIAT Brand Communications. "As a brand, we're always striving for ways to be environmentally responsible and with the launch of the all-new Fiat 500e, we're proving customers don't have to sacrifice style to be eco-friendly."

For a chance to win, entrants may visit FIAT's Facebook page and click the "Into the Green" tab.

There will be three entry phases corresponding with the three event dates. Phases are as follows:

Drawing period 1: Nov. 30 - Dec. 21
Drawing period 2: Dec. 22 - Feb. 1
Drawing period 3: Feb. 2 - Mar. 15

Entrants may enter only once per drawing period. Additional entries will be awarded to those who share the promotion via social media and have friends enter. Applicants are allowed one share per sweepstakes time period.

Fans may also enter at the FIAT booth at the L.A. Auto Show or San Diego Auto Show where they can have their photo taken with a green screen showing them at a Hollywood event.

Winners will be selected at random. Only one winner per household.

Prizes include:

Round trip airfare for two
Three day/two night hotel stay
Admittance into exclusive VIP events
An "up close and personal experience" with the FIAT 500e onsite at the event
$500 spending cash
$100 worth of FIAT swag