Group 1 Nissan Reinvents Vehicle Showroom Advertising

CAPE TOWN, South Africa--April 26, 2013:

South African vehicle showroom advertising has taken a leap forward with the launch of the new "Reinventing Awesome" YouTube Advertising Campaign from Group 1 Nissan.

Group 1 Nissan in South Africa has launched one of the country's first showroom YouTube campaigns that not only highlights the exclusive prices of the Nissan Micra, Nissan Juke and Nissan Qashqai, but also shows just how good these vehicles are to drive.

The "Reinventing Awesome" Group 1 Nissan YouTube Video Campaign (GroupOne Nissan ) consists of 3 x 30 second video spots that were developed, scripted and produced by the Cape Town branch of WSI, one the world's largest networks of digital marketing consultants. These videos have already amassed thousands of views on YouTube and have boosted the exposure of the Group 1 Nissan Showrooms in Cape Town, Stellenbosch, Port Elizabeth and Uitenhage.

With the launch of this YouTube Video Advertising campaign Group 1 Nissan has become one of the first Nissan dealership groups in South Africa to invest both time and money in a fully-fledged online video campaign. This not only puts them at the forefront of local South African online vehicle marketing initiatives, but also puts them on a par with some of the largest vehicle dealerships found in the United States and Europe.

Group 1 Nissan is one of South Africa's largest Nissan vehicle dealerships and have showrooms in the Western Cape and Eastern Province areas of South Africa. They offer both new and used Nissan vehicle options to their clients and have full vehicle service capabilities at all of their branches.