Carhartt and Covercraft Announce Tough, Rugged & Stylish Seat Protection

Widely Available July 2013 For Pickups, SUVs, Vans & OTR Work Trucks

DEARBORN, MI-- July 2, 2013: Carhartt, America's legendary work wear brand since 1889, announces its collaboration with premium vehicle seat cover protection manufacturer, Covercraft, to deliver rugged firm-hand Carhartt duck seat protection for pickups, SUVs, vans and OTR work trucks widely available in July 2013.

"For more than 50 years, Covercraft has produced high-quality, handcrafted seat protection products built to the highest standards and certifications, which makes our partnership a perfect extension of the Carhartt brand," said Rick Fecowicz, Director of Licensing at Carhartt. "They understand the wants and needs of our consumer, which is essential to delivering a product that is Carhartt tough through and through."

Constructed with heavy-duty firm-hand Carhartt duck fabric, these vehicle seat covers offer Carhartt's signature triple-stitched main seams for extra durability and include features such as pockets for storage and a Durable Water-Repellent (DWR) finish to repel spills. Available in Carhartt Brown and Gravel color options, these tough and rugged seat covers will protect vehicle seats from sun, dirt and work week abuse.

Carhartt-Covercraft seat protection will be widely available in July 2013 and can be purchased at participating dealerships or online at .

"Carhartt has a 100-plus year reputation for premium work wear manufacturing and Covercraft is excited to partner with this iconic brand to launch a line of durable seat covers, custom-patterned for pickups, SUVs, vans and OTR work trucks", said Martin Lichtmann, President of Covercraft Industries.