Honda to Host First-Ever Trick-or-Treating Event on Twitter

TORRANCE, CA -- Oct. 29, 2014: For the first time ever, ghouls, goblins, ghosts and other costumed creatures will be able to trick-or-treat on Twitter on Fri., Oct. 31 by tweeting @Honda a photo of themselves in costume with the hashtag #TreatPromo. Honda will reply to eligible people with a link to a coupon for a free box of MIKE AND IKE® candy as well as a link to a spooky Vine video.

Five eerie Vine videos feature the redesigned CR-V opening up when trick-or-treaters come to Honda's door, so to speak.

Honda will use promoted tweets with video cards to announce the effort on Twitter. Both brands will also organically promote the effort on social media—Honda on Facebook and Twitter and MIKE AND IKE® on Facebook and Twitter.

"In the spirit of Halloween, we wanted a simple and unique way to show some appreciation to our fans. Innovation is at the heart of our brand. Why not look at innovating something as fun as trick or treating?" said Tom Peyton, AVP, Advertising and Marketing at Honda.

About Just Born Quality Confections Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.

For more information on MIKE AND IKE®, new flavors and upcoming programs, visit Mike and Ike. Also be sure to follow us on Twitter and Instagram and "like" us on Facebook.