All Aboard for the Inside Rolls-Royce Exhibition

LONDON -- November 4, 2014: As Rolls-Royce Motor Cars is making final preparations for its first ever public exhibition, the Inside Rolls-Royce App will be made available to download for free from Friday 7 November at the iTunes App Store and Google Play Store. The App can be found by searching for ‘Inside Rolls-Royce London’.

Designed to lead visitors around the exhibition, the Inside Rolls-Royce App uses cutting-edge iBeacon technology to unlock interactive content as visitors move through the multi-sensory installations. The App provides stories and information to provide a fascinating, in-depth insight into the restless strive for perfection that goes into crafting the Best Cars in the World.

“A perfect marriage of interactive exhibits and the latest iBeacon technology promises to break new ground in delivering an experience true to the finest principles of the marque; innovative, enjoyable and effortless,” said Marc Mielau, General Manager Marketing, Rolls-Royce Motor Cars. “We look forward to introducing more people than ever before to the marque’s world-renowned craftsmanship, design and engineering.”

A series of childrens’ workshops for budding young designers has also been confirmed. The Rolls-Royce Bespoke Design Team will be on hand to lead interactive workshops over the weekend. These sessions will take place on Saturday 15 November and Sunday 16 November from 11:00am to 12:30pm and 3:00pm to 4:30pm. No advanced booking is required.

Inside Rolls-Royce

Inside Rolls-Royce is the first in a series of international exhibitions created to allow fans new and old to engage directly with the brand. The exhibition will present a surprising and engaging sensory journey through the design, engineering and craftsmanship that goes into creating the world’s finest motor cars. Further exhibitions are planned around the world in 2015.

Inside Rolls-Royce will run at London’s Saatchi Gallery, Duke of York Square, just off the Kings Road from Thursday 13 November to Sunday 16 November. Entrance to the public is free-of-charge with doors open from 10:00am to 6:00pm.