Innovation, Technology and Performance Take the Stage at SEMA 2014, World's Top Car Show

Micah Muzio, managing editor for Kelley Blue Book, offers sneak peak at auto industry’s most coveted event

LAS VEGAS -- November 6, 2014:

New Toyo® Open Country® R/T is Built Rugged for Any Terrain Backed By Class-Leading 45,000-Mile Warranty

Off-road performance meets on-road comfort with the all new Open Country® R/T by Toyo Tires®. Built rugged for any terrain, the Open Country R/T offers the perfect blend of excellent off-road traction, durable construction, and aggressive styling, with less on-road noise and a longer-lasting tread.

The ability of the Open Country R/T to tackle dirt, sand, and rocks is inspired by Toyo’s legendary Open Country M/T® maximum traction tire, while its quieter ride is a nod to the brand’s best-selling tire, the Open Country A/T II all-terrain. The Open Country R/T is backed with a class-leading 45,000-mile treadwear warranty and the Toyo Tires No Regrets® 45-Day/500-Mile Trial Offer.* It is also 100-percent American-made, with all sizes built at the state-of-the-art Toyo Tires factory in White, Georgia. This fully-automated manufacturing process together with advanced tire construction yields the high uniformity, excellent balance and durability that dealers and owners have come to know from Toyo Tires.

Hyundai Features Five Concepts Based On 2015 Genesis, 2015 Sonata And 2014 Genesis Coupe

Hyundai has once again teamed up with some of the biggest names in the automotive tuning community for SEMA 2014. This year, Hyundai focuses on the performance and tuning capabilities of its newest models, the 2015 Genesis and 2015 Sonata. Also featured in this year’s roster is the most-powerful four-cylinder 2014 Genesis Coupe ever built, and a rally-inspired Hyundai Veloster Turbo wrapped in a custom, Hyundai Quaker State livery.

The lineup of Hyundai vehicles includes:

ARK Performance AR550 Genesis Sedan

Bisimoto Engineering Sonata

Blood Type Racing Genesis Coupe

JP Edition Sonata

Toca Signature Edition Genesis Sedan

“Every year we invite some of the biggest names in the aftermarket tuning community to build some of the most exciting vehicles at SEMA,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “We wanted this year’s builders to develop performance and luxury in tandem, and from what you see from our lineup of vehicles, they have exceeded our goals on every measure.”

Lexus RC F GT3 Racing Concept

Modified RC F V8 With More Than 540 Horsepower

Meets Group GT3 International Racing Standards

Lexus to Supply GT3 Vehicles to Racing Teams in 2015

Racing fans felt the adrenaline when Lexus showed the RC F GT3 racing concept for the first time in North America at the at 2014 SEMA Show.

The RC F GT3 concept, based on the recently revealed RC F performance coupe, was developed to meet Group GT3 international racing standards. It weighs 2,755.8 lbs. and comes with a modified version of the base RC F’s V8 engine, producing a maximum output exceeding 540 horsepower.

Lexus will supply GT3-compliant*1 vehicles to racing teams starting in 2015, with vehicle testing to start this year. GT3 cars can enter many races globally, such as the 24 Hours of Nürburgring endurance race in Germany and the Super Taikyu Endurance and Super GT series in Japan.

KIA CELEBRATES CHAMPIONSHIP-WINNING SEASON ON THE TRACK WITH “A DAY AT THE RACES” THEME AT 2014 SEMA SHOW

Four highly customized, hand-built concepts offer a glimpse into the fun and excitement Kia Racing fans experience when spending a day at the races

Ballast Point Sedona and Smitten Ice Cream Soul EV embrace the tastier side of trackside festivities with handcrafted brews and a high-tech take on the traditional ice cream truck

High-Performance K900 and Ultimate Karting Sedona bring the thrill of the race track in unexpected ways Championship-winning Kia Racing Optima unveiled with new paint scheme for 2015 Pirelli World Challenge season