December Industry Average Transaction Price Reaches Highest Point in 2014
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CHICAGO -- Jan. 5, 2015: Cars.com reports today that December's Average Transaction Price (ATP) for new light-vehicle sales in the United States was $31,550, up 3.6 percent ($1,105) from November, and 5.2 percent ($1,562) year-over-year.
"Thanks to the healthy sales performance of luxury vehicles as well as SUVs and trucks, industry Average Transaction Price reached its highest point of the year this month at $31,550," said Jesse Toprak, chief analyst at Cars.com. "Incentives are only up $100 per unit while ATPs are up over $1,500 per unit year-over-year, indicating higher overall profitability for the automakers – everything else being equal."
Incentive spending in December is projected to decrease 1.1 percent ($-32) from last month and increase 3.5 percent ($100) from December 2013. The average incentive amount for light-vehicles this month is forecasted to be $2,860.
| Manufacturer | December 2014 Forecast Transaction Price | November 2014 Transaction Price | December 2013 Transaction Price |
Percent Change December 2013 to December 2014 | Percent Change November 2014 to December 2014 |
| Fiat Chrysler |
$32,601 | $31,509 | $31,479 | 3.6% |
3.5% |
| Ford | $33,740 | $33,014 | $32,703 | 3.2% |
2.2% |
| GM | $38,042 | $36,587 | $34,380 | 10.7% |
4.0% |
| Honda | $25,254 | $25,142 | $24,909 | 1.4% |
0.4% |
| Hyundai/Kia | $23,327 | $23,214 | $22,440 | 4.0% |
0.5% |
| Nissan | $25,142 | $24,818 | $25,154 | 0.0% |
1.3% |
| Toyota | $29,480 | $28,710 | $28,208 | 4.5% |
2.7% |
| Volkswagen* | $37,896 | $36,903 | $35,391 | 7.1% |
2.7% |
| Industry |
$31,550 | $30,445 | $29,988 | 5.2% | 3.6% |
| Manufacturer | December 2014 Forecast Incentives | November 2014 Incentives | December 2013 Incentives | Percent Change December 2013 to December 2014 | Percent Change November 2014 to December 2014 |
| Fiat Chrysler | $2,986 | $3,174 | $3,037 | -1.7% | -5.9% |
| Ford | $3,118 | $3,252 | $3,397 | -8.2% | -4.1% |
| GM | $3,367 | $3,525 | $3,649 | -7.7% | -4.5% |
| Honda | $2,174 | $2,060 | $1,931 | 12.6% | 5.5% |
| Hyundai/Kia | $2,065 | $2,230 | $1,658 | 24.5% | -7.4% |
| Nissan | $3,301 | $3,472 | $2,810 | 17.5% | -4.9% |
| Toyota | $2,044 | $1,949 | $2,056 | -0.6% | 4.9% |
| Volkswagen* | $2,568 | $2,950 | $2,370 | 8.4% | -13.0% |
| Industry | $2,860 | $2,892 | $2,760 | 3.6% | -1.1% |
