Chevrolet and Disney See Possibilities in 'Tomorrowland'

Film to help kick off marketing efforts for next-generation Chevrolet Volt

DETROIT --March 27, 2015: At their core, Disney and Chevrolet are entities of optimism, believing that with a little ingenuity, anything is possible. They will come together in the new Disney film “Tomorrowland” to imagine the possibilities.

The all-new 2016 Chevrolet Volt and EN-V concepts appear in the backdrops of the present day and Tomorrowland. The film’s U.S. debut is May 22.

In Disney’s riveting mystery adventure “Tomorrowland,” a jaded scientist and an optimistic teen embark on a danger-filled mission to unearth the secrets of an enigmatic place somewhere in time and space.

“Tomorrowland is a place where nothing is impossible, which is something that Chevrolet believes can exist in the here and now,” said Tim Mahoney, vice president, Global Chevrolet. “The Chevrolet spirit reflects the hopes and possibilities of tomorrow in real instruments of change for today like the next-generation Chevrolet Volt.”

The first marketing efforts for the 2016 Chevrolet Volt will be tied to Tomorrowland. A television spot and digital advertising will debut in early May.

The all-new Volt is an electric car with extended range, showcasing a sleeker, sportier design that offers 50 miles of EV range, greater efficiency and stronger acceleration. The Volt’s new, efficient propulsion system will offer an estimated total driving range of more than 400 miles. With regular charging, owners can expect to average more than 1,000 miles between gas fill-ups.

Chevrolet and Disney have a long history of collaboration around the globe.

In December 2012, the re-imagined Test Track presented by Chevrolet opened at Epcot in Lake Buena Vista, Fla. Test Track gives an authentic, inside-the-studio look at the actual automotive design process, while empowering guests to create their own designs, possibly inspiring the next generation of automotive designers.

Shanghai General Motors and Shanghai Disney Resort recently signed an agreement and announced that Shanghai General Motors is a Shanghai Disney Resort long-term strategic alliance participant. As the resort’s official vehicle, Chevrolet will help provide an unparalleled brand experience to the resort guests.