FCA Reports March 2015 U.S. Sales Increased 2 Percent; Best March Sales Since 2007
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- 60th-consecutive month of year-over-year sales gains
- Jeep® brand records best sales month ever; Jeep Cherokee and
Jeep Patriot record their best monthly sales ever
- Dodge Dart sales
increase 56 percent; best monthly sales ever
- Chrysler 200 sales up
155 percent; best monthly sales ever
- Eight FCA US vehicles post
sales records in March
AUBURN HILLS, MI -- April 1, 2015: FCA US LLC today reported U.S. sales of 197,261 units, a 2 percent
increase compared with sales in March 2014 (193,915 units), and the
group’s best March sales since 2007.
The Chrysler,
Jeep® and Ram Truck brands each posted year-over-year sales gains in
March compared with the same month a year ago. The Jeep brand’s 23
percent increase was the largest sales gain of any FCA US brand during the
month and its best monthly sales ever. The group extended its streak of
year-over-year sales gains to 60-consecutive months.
“March was a tough month, yet we were able to extend our
year-over-year sales streak to an even 60-consecutive months,” said
Reid Bigland, Head of U.S. Sales. “Five years of consecutive monthly
year-over-year sales increases is a great symbol of FCA’s commitment
to continuous improvement and a tremendous source of pride for our entire
organization.”
Eight FCA US vehicles set records
in the month of March, including five vehicles that posted their best
monthly sales ever. The Chrysler 200, Dodge Dart, Dodge Journey, Jeep
Cherokee, and Jeep Patriot each logged an all-time sales record last month.
The 200 mid-size sedan achieved its record with a 155 percent
year-over-year increase, the largest percentage increase of any FCA US
vehicle in March. In addition, the Jeep Wrangler, Jeep Compass, and Ram
ProMaster van each recorded their best ever sales in the month of March.
FCA US finished the month of March with a 73-day supply of
inventory (578,648 units). U.S. industry sales figures for March are
internally projected at an estimated 17.1 million units Seasonally Adjusted
Annual Rate (SAAR).
Jeep® Brand
Jeep brand sales were up 23 percent, the brand’s best monthly
sales performance ever and its 18th-consecutive month of year-over-year
sales gains. The Jeep brand has set a sales record in each month dating
back to November 2013. Four of the six Jeep brand vehicles turned in sales
records during the month. The Cherokee and Patriot set all-time sales
records while the Wrangler and Compass logged their best ever sales in the
month of March. With its 41 percent increase, the Patriot had the largest
sales percentage gain of any Jeep model for the month. Jeep Grand Cherokee
sales were up 5 percent in March compared with the same month a year ago.
Sales of the all-new Jeep Renegade began in mid March. The 2015 Jeep Grand
Cherokee SRT was named Performance Utility Vehicle of Texas last month at
the Texas Auto Roundup hosted by the Texas Auto Writers Association
(TAWA).
Chrysler Brand
Chrysler brand sales increased 15 percent, the brand’s best March
sales since 2013 and its ninth-consecutive month of year-over-year sales
gains. Sales of the Chrysler 200 were up 155 percent in March, the mid-size
sedan’s best monthly sales ever and the largest year-over-year
percentage gain of any FCA US vehicle in March. The new 200 was named
Mid-size Sedan of Texas last month at TAWA’s Texas Auto Roundup. The
2015 Chrysler 300 flagship sedan was crowned Car of Texas at the same
competition.
Ram Truck Brand
Ram
Truck brand sales, which include the Ram pickup truck, Ram ProMaster, Ram
ProMaster City, and Ram Cargo Van, were up 1 percent, the brand’s
best March sales since 2007. Sales of the Ram ProMaster increased 112
percent, the full-size van’s best March sales since the vehicle was
launched in October 2013. Sales of the Ram ProMaster City, which went
on sale in January, are ramping up as greater volumes of the compact van
arrive at Ram Truck dealerships. Sales of the Ram pickup truck were down 2
percent in March, compared with the same month a year ago. The pickup
earned two awards last month. Work Truck magazine named the Ram 4500/5500
Chassis Cab truck as its 2015 Medium-duty Truck of the Year, and the
editors of Four Wheeler crowned the Ram Power Wagon as their 2015
Pickup Truck of the Year.
FIAT
Brand
Sales of the Fiat 500 were down slightly last
month, compared with March a year ago. The 2015 Fiat 500 Abarth was named
in March to KBB.com’s list of the “10 Coolest Cars Under
$25,000.” FIAT brand sales, which include the Fiat 500 and 500L, were
down 5 percent in March compared with the same month a year ago.
Dodge Brand
The Dart and Journey
each posted their best sales months ever. Sales of the Dart were up 56
percent in March, the largest percentage sales gain of any Dodge brand
vehicle during the month. The Journey eked out a slight increase in posting
its best sales month ever. Dodge brand sales were down 24 percent in March,
compared with the same month a year ago, due in part to model changeover at
the Windsor Assembly Plant in Windsor, Ontario, where the Dodge Grand
Caravan and Chrysler Town & Country are built.
Three
Dodge brand vehicles took home awards last month from TAWA’s annual
Texas Auto Roundup: the 2015 Dodge Charger R/T Scat Pack was named
Full-size Sedan of Texas; the 2015 Dodge Challenger SRT Hellcat was the
Performance Coupe of Texas, and the 2015 Dodge Charger SRT Hellcat was the
Performance Sedan of Texas.
FCA US LLC Sales SummaryMarch 2015 | ||||||
Month Sales | Vol % | CYTD Sales | Vol % | |||
Model |
Curr Yr |
Pr Yr | Change | Curr Yr |
Pr Yr | Change |
Alfa 4C | 73 | 0 | New | 217 | 0 | New |
ALFA BRAND | 73 | 0 | New | 217 | 0 |
New |
500 | 3,276 | 3,316 | -1% | 7,995 | 8,473 | -6% |
500L | 1,218 | 1,422 | -14% | 3,043 | 2,952 | 3% |
FIAT BRAND | 4,494 | 4,738 | -5% | 11,038 | 11,425 | -3% |
200 | 19,190 | 7,531 | 155% | 49,152 | 30,489 | 61% |
300 | 5,359 | 5,367 | 0% | 12,907 | 13,000 | -1% |
Town & Country | 5,489 | 13,242 | -59% | 19,874 | 28,994 | -31% |
CHRYSLER BRAND | 30,038 | 26,140 | 15% | 81,933 | 72,483 | 13% |
Compass | 5,420 | 5,335 | 2% | 14,406 | 13,757 | 5% |
Patriot | 11,849 | 8,431 | 41% | 29,692 | 20,474 | 45% |
Wrangler | 17,524 | 14,481 | 21% | 42,118 | 34,674 | 21% |
Cherokee | 19,033 | 13,796 | 38% | 48,213 | 36,096 | 34% |
Grand Cherokee | 16,815 | 15,940 | 5% | 43,377 | 40,838 | 6% |
Renegade | 943 | 0 | New | 943 | 0 | New |
JEEP BRAND | 71,584 | 57,983 | 23% | 178,749 | 145,839 | 23% |
Dart | 9,572 | 6,135 | 56% | 25,115 | 16,074 | 56% |
Avenger | 186 | 8,756 | -98% | 647 | 21,740 | -97% |
Charger | 8,828 | 10,816 | -18% | 26,218 | 24,956 | 5% |
Challenger | 6,110 | 4,882 | 25% | 15,957 | 11,034 | 45% |
Viper | 50 | 67 | -25% | 175 | 158 | 11% |
Journey | 9,222 | 9,125 | 1% | 23,982 | 23,024 | 4% |
Caravan | 5,960 | 14,165 | -58% | 16,918 | 32,025 | -47% |
Durango | 6,121 | 6,629 | -8% | 14,499 | 16,213 | -11% |
DODGE BRAND | 46,049 | 60,575 | -24% | 123,511 | 145,224 | -15% |
Ram P/U | 41,595 | 42,532 | -2% | 101,511 | 96,906 | 5% |
Cargo Van | 582 | 841 | -31% | 2,623 | 1,777 | 48% |
ProMaster Van | 2,342 | 1,106 | 112% | 5,549 | 2,310 | 140% |
ProMaster City | 504 | 0 | New | 723 | 0 | New |
RAM BRAND | 45,023 | 44,479 | 1% |
110,406 | 100,993 | 9% |
TOTAL FCA US LLC | 197,261 | 193,915 | 2% |
505,854 | 475,964 | 6% |
TOTAL CAR | 52,644 | 46,870 | 12% |
138,383 | 125,924 | 10% |
TOTAL TRUCK | 144,617 | 147,045 | -2% | 367,471 | 350,040 | 5% |