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PEUGEOT UK Shows Off the Award-Winning 308 at the 2015 Gadget Show Live in Birmingham


PHOTO (select to view enlarged photo)
2015 Peugeot 308

  • Award-winning PEUGEOT 308 introduces exciting new performance GT models on both Hatchback and SW
  • These superb models will be showcased on the PEUGEOT stand at this year’s Gadget Show Live with a chance to WIN a Track Day Experience
  • A virtual high-speed drive available on stand for visitors to ‘experience’ the exhilarating 308 GT first hand

COVENTRY, UK -- April 6, 2015: PEUGEOT UK will be showing off its latest additions to the award-winning 308 model range at the 2015 Gadget Show Live, at Birmingham’s NEC arena (stand G80) on 7-12th April.  Technology fans will be treated to a sneak preview of the dynamic new flagship – the stunning 308 GT (both hatchback and SW), set to take the showroom success of the PEUGEOT 308 to even greater heights.

PEUGEOT’s new 308 GT has a unique design quality which is immediately obvious. At the front and rear, it offers a striking posture, with distinctive top of the range headlights for optimum visibility in all situations and new directional indicators, exclusive to the GT models.   Available in a range of colours, the 308 GT looks exceptionally sporty in the new and exclusive ‘Magnetic Blue’. Evocative of the blue historically reserved for French competition vehicles, this bold shade suits the car’s fluid and dynamic lines, whilst emphasising its lowered ride height.

Vital in any high performance vehicle is the driving position, which is ideal in this new model thanks to the innovative i-Cockpit, exclusive to PEUGEOT and seen in every 308.  Featuring a compact steering wheel, with unique perforated leather trim and GT badging, an instrument panel which bears a new chequered flag motif background and a large touchscreen display with new red and black colour scheme, the GT is every ounce the sports model!

Experiencing the new 308, 2014 Car of the Year, up close is only one of the outstanding attractions on the PEUGEOT stand, visitors will also be put to the test in the ‘driving seat’ of our new Peugeot Driving Pod simulator. In a race against the clock, drivers will test the amazing capabilities of the new PEUGEOT 308 GT for the chance to WIN a Track Day! The fastest Gadget Show attendee will be the lucky winner of this fantastic prize.

To discover the full benefits of these latest PEUGEOT models, visit stand G80 at the Birmingham NEC between 7-12th April.